May 2010 Archives

Screen shot 2010-05-31 at 11.44.05 AM.pngTourism Australia today launched the second phase of the global campaign to promote Australia, created by its global agency partner DDB Sydney.  Designed to invite the world to discover Australia for themselves, the campaign focuses on what is unique and iconic to Australia - its people and its landscape - through online, print and video.

Shot by acclaimed director Michael Gracey, behind the tremendously successful T-mobile campaign and YouTube's most watched commercial, the Evian Roller Babies, the campaign video will connect consumers with Australia's landscapes and people through a song, jointly composed by musician Josh Abrahams and DDB Sydney, which is sung by a variety of Australians amidst various iconic Australian locations.
Jun.jpgJun Fukawa is to join JWT Singapore as ECD, replacing Ali Shabaz who left the agency to join Grey in October 2009.

Fukawa joined JWT Tokyo in 2006, and has since been leading the agency's creative department. Recently the agency won a Cannes Grand Prix for Kit Kat "Mail" in 2009. The campaign also won Gold at Clio last Friday night.
"Jun has a strong vision for where the ad industry is going," said Angus Fraser, Managing Director, JWT Singapore, "His reputation attests to his ability to meet the challenges of the changing landscape and elevate our creative product to the next level. We have huge ambitions for JWT Singapore and I have every bit of confidence the office will prosper under Jun's creative guidance."
Wolf.jpgOgilvy & Mather Hong Kong have unveiled a new global brand campaign for Shangri-La Hotels and Resorts. Entitled "It's in our nature," the new campaign expresses the group's distinctive philosophy of hospitality during the past four decades.

Inspired by conversations with thousands of employees, partners and guests, the campaign focuses on the essence of the Shangri-La culture 'embracing people from the heart and treating them like family'. "What is truly distinctive about the kind of Asian hospitality that Shangri-La offers is our colleagues' genuine care and respect for our guests and each other. For us, this is more important than talking about palatial buildings or beautiful locations, which is why we choose this dramatically different and powerful style of campaign. It conveys the value of genuine kindness, something that is very relevant in today's society," said Greg Dogan, President and CEO of Shangri-La Hotels and Resorts.
Picture 9.pngJWT Tokyo picked up Gold in what has turned out to be a disappointing performance for Asian agencies at this year's Clio Awards. Day two of the festival saw awards handed out in the Content & Contact, Interactive, Innovative Media, Integrated, Radio and Design categories.

JWT Tokyo's Gold Clio came in the Innovative Media category for "Kit Kat Mall". Japanese agencies also picked up two Silver statues (Hakuhodo and Beacon) and two Bronze statues (DDB and Wieden + Kennedy). Asia's only other winners on day two of the festival were Ogilvy Singapore (Silver) and Lowe & Partners Malaysia (Bronze). In total Asia only managed two Gold Statues at Clio this year. Taproot India picked up the other Gold in the Print category for their Colours of India campaign for Conqueror Paper.

Don't tempt fate

TITANIC.jpgEDSEL.jpgPublicis India Gurgaon has created this outdoor campaign encouraging people to make sure they have a good insurance plan in place so they can keep smiling.

Credits - ECD: Emmanuel Upputuru. CD: Anindya Banerjee. Associate CD & Art Director: Sunny Johnny. Copywriter: Anindya Banerjee. Illustrator: Manoj Saha. 

Oiling the wheels of India

Engine Oil.jpgLife doesn't stop, no matter what happens. And if life doesn't stop, then it means it's always on a journey. In this TVC for HP Engine Oils from Leo Burnett Mumbai, the creative revolves around the same mind space with the theme Life doesn't stop. The TVC was shot in various parts of India, bringing alive various modes of transport that enable a smooth journey through life.

View the spot

Never lose your contacts

LG1.jpgIn this print campaign for LG Mobile Data backup, Grey Kuala Lumpur shows what can happen to memories over time - faces of friends or loved ones can fade. Losing a mobile is less important than losing all your contact details.

Credits - ECD: David Sin. Copywriters: Sagar Paranjpe, EuJin Foong. Art Directors: Leong Kit Sze, David HK Tan. Photographer: Loh Lin Shan. 

Rawat to partner Malkani at Grey Mumbai

karan rawat.jpgGrey India, National Creative Directors Amit Akali and Malvika Mehra have announced that award-winning art director Karan Rawat has been appointed ECD Art to partner Grey Mumbai ECD Rohit Malkani.

Rawat was with Enterprise Nexus (Bates India) for six years as Creative Director before turning independent creative director. He started his career with McCann Erickson as a visualiser and went on to spend four years with JWT as senior art director. Karan has been the recipient of many creative awards including the prestigious Gold at the Abby for Best Campaign in 2001 as well a Gold and Silver Abby for Best Art Direction in the year 2007. His work on Killer Jeans has won awards since 2002, other campaigns to win awards include those for NECC, Times of India, Smirnoff and Ravissant.
Picture 1041.pngThe Campaign Brief iPhone App, which is available on iTunes for only US$1.99 - is now in the top 20 iPhone Apps charts in the ad category in most countries in the Asia Pacific region plus Canada, the UK and USA.

The CB App gives you access to the latest, breaking advertising and creative news across the Asia Pacific via the CB Blogs.

You can switch easily between our 4 blogs: Campaign Brief Australia, CB New Zealand, CB Asia and CB WA. You can view the comments on each story and be able to make a comment - all from your iPhone.

Now you can keep up with what's happening in the business, on your iPhone, iPod Touch or iPad whenever you have a spare minute, and wherever you are. You can also share CB news on Twitter, Facebook or by email, direct from the app.

Outside Australia: GET THE CB APP
Inside Australia: GET THE CB APP

Or search for CAMPAIGN BRIEF on the iTunes App Store

Logo_2010.gifA new print campaign from Taproot India is Asia's only Gold Statue winner so far at the Clio Awards Festival. Last night saw the presentation of half the categories including Print, Poster, Billboard and Television/Cinema/Digital. A second presentation evening tonight will acknowledge categories like Integrated, Innovative and Interactive.

Taproot's Gold came in the Print category for their Colours of India campaign for Conqueror Paper (featured in the latest issue of Campaign Brief Asia). The campaign celebrates Conqueror's decade in the "land of a million hues". It was created by Taproot founders, Agnello Dias and Santosh Padhi.

The world needs no spectators

Run.jpgEvery day is a festival and a reason to run in this spot from JWT India. Great Indian Sport has always shared the stage with Great Indian Festivals. Rural India is ripe with many sporting festivals and millions of spectators flock to them to watch and cheer. With the Great Indian Festival of Running, Sunfeast invites people to stop being a frozen viewer and become the runner.

View the spot 

Credits - ECD: Senthil Kumar. CD: Senthil Kumar. Copywriter: Senthil Kumar. DOP: Loganathan Srinivasan. Director: Manoj Pillai. Production Company: Thinkpot Films. 
CreativeRankingsHeading.jpgAs reported yesterday Dentsu Inc. Tokyo leads all other agencies in the latest Campaign Brief Asia Creative Rankings, which were released this week. Dentsu's excellent performance across the world and the region's most important award shows sees them sitting more than 300 points in front of second placed Saatchi & Saatchi Malaysia. Dentsu rose from 4th last year and Saatchi Malaysia moved up from 5th.

Third place this year went to BBDO Proximity Malaysia, whose "Two Worlds" print work for Chrysler Jeep swept up multiple awards at all the award shows that count in the Creative Rankings. This print campaign is ranked number one in the world by The Gunn Report so it's no wonder BBDO Proximity experienced a huge jump up from last year's 26th position.

The less you do the less you pay

Insurance.jpgLowe Bangkok have created this TV campaign for Syn Mun Kong Insurance. Directed by  Phenomena's Thanonchai Sornsriwichai.

View the cinema spot
View the restaurant spot
View the jewellers spot

Dirt is good

BreezeJeans.jpgIn this print campaign from Lowe Bangkok for Breeze, colour stays colour for longer.

Credits - CCOs: Clinton Manson, Dominic Stallard. Copywriter: Showtika Somjid. Art Director: Chanwichit Khuyngern. Agency Producer: Nutwithu Saengvichien. Photographer: Oh Singhasuvich. Retoucher: Chill House. Designer: Thnadech Kummontol. 
Best Ads Logo copy.jpgPRASOON_JOSHI_sml.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Prasoon Joshi (pictured), executive chairman McCann-Erickson Inda and regional executive creative director Asia Pacific. Prasoon's favourite in TV this week was Nike 'Write the Future'' via Wieden + Kennedy Amsterdam, with Aussie expat co-creative director Eric Quennoy at the helm.

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The organisers of the 57th Cannes Lions International Advertising Festival have announced that this year's prestigious Advertiser of the Year award will be given to the Anglo-Dutch consumer goods giant Unilever, owner of many of the world's best-loved foods, beverages, home and personal care brands.

This important accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
CreativeRankingsHeading.jpgFor the first time in the history of the Campaign Brief Asia Creative Rankings a Japanese agency sits at the top of the tree. Following an outstanding all round performance at most of 2009's major award shows Dentsu Inc Tokyo is the most awarded agency in Asia, and Campaign Brief Asia's Regional Agency of the Year.

The traditional rivalry between Singapore's creative powerhouses, Ogilvy & Mather and Saatchi & Saatchi, played second fiddle this year as Dentsu rose up from their consistent fourth and third position of recent years. Dentsu emerged at the top of the rankings earning 1025 Ranking Points in 2009 on top of their 777 Ranking Points in 2008. Their biggest earner for them was London International Awards (270pts), Cannes Lions (205pts), Spikes Asia (160pts) and D&AD (140pts). Impressively Dentsu's award performances were primarily in the Digital, Interactive, Titanium and Cyber categories.
Suthisak.jpgThis is one award show you should definitely enter! Entries are now open for the AdStars 2010 Busan International Advertising Festival to be held in Korea from August 26-28. Entries must be received by 15 June 2010 and it's absolutel free to enter - and they give away US$20,000 in cash.

There is no down side to this awards show and last year O&M Hong Kong and Colenso BBDO Auckland picked up US$10,000 each for winning the Grand Prix. Get the entry forms and delegate registration information here.

This year's judging panel is a top class line-up is chaired by Suthisak Sucharittanonta, Chairman & Chief Creative Officer, BBDO Bangkok. On the jury are Eugene Cheong, Regional ECD, Ogilvy & Mather Asia Pacific; Christian Mommertz, CCO, BBDO Dussseldorf GmbH; Ross Chowles, ECD, The Jupiter Drawing Room; Naoki Morita CD, Dentsu Inc Kansai; Spencer Wong, ECD, McCann Erickson Guangming Ltd; Michael Dee CCO, DDB China Group (Shanghai); Santosh Padhi CCO, Co-Founder, Taproot India; Lo Sheung Yan, ECD Chairman, JWT North and East Asia; Tay Guan Hin, Regional ECD, JWT South East Asia, Gavin Earle Simpson, Group ECD, Ogilvy & Mather Kuala Lumpur; Carol Lam (former) ECD, TBWA and Jureeporn Thaidumrong, Founder, JEH United, Bangkok.

Ogilvy Japan appoint three ECDs

O&MJapan.jpgOgilvy & Mather Japan has appoined Takuya Matsuo, David Morgan and Shingo Ichimura jointly to the role of Executive Creative Director to lead its creative department.

"We had conducted a search for a new ECD after Mark Collis' departure last year. During the interim, we had asked them to act as interim ECD's replacing Mark. During this period, we found that they were natural leaders - each in their own way. And, the combination of these 'three arrows' brings us a diversity of creative skills, with a unity of common interest in doing great work", commented Kent Wertime, OMJ's president.

BBH host Portfolio Night 8 in Singapore

SpeedReviewing.jpgHosted by BBH Asia Pacific, Portfolio Night proved to be yet another successful event for the industry  - bringing fresh blood and passion to the creative world.
Armed with portfolios ranging from copy and design, to digital art, budding students and young industry players eagerly met Singapore's top rated Creative Directors for the once in a lifetime chance to get invaluable feedback on their work.

O&M Shanghai befriends beer drinkers

Tsingtao 2.jpgOgilvy & Mather Advertising Shanghai has launched a fun new series of print ads for Tsingtao beer just in time to greet overseas and domestic visitors to the Shanghai Expo.

Under the slogan "Drink Tsingtao, Understand China", Tsingtao aims to capture the attention and thirst of the international audience by tapping into the Expo's theme of cultural exchange. To keep it fun and light, the creative positions the iconic Chinese beer brand as a cultural ambassador for China and Chinese drinking culture. One advertisement, for example, introduces the Chinese custom of penalizing the late-comer with three beers, as illustrated by a cartoon character balancing three full mugs. Further demonstrating its focus on the overseas demographic, these ads feature English copy rather than Chinese, a rarity among ads launched domestically.

Oktober makes Twisties 'irreTwistable'

Twisties_Comp_1.jpgVisual effects, animation and digital creative convergence studio Oktobor Auckland have created a 60 second fully computer generated TVC for Twisties to be broadcast across Malaysia.

Oktobor Account Director Ganesh Raj explained: "We have had a long and solid relationship with Saatchi & Saatchi Malaysia for some time. For Twisties they approached us earlier than they normally do with a basic concept and asked us to work on the idea."

The idea's concept development fell to Oktobor Animation Director Gary Sullivan who began to expand it into a full-blown celebratory ad.

View the spot here.
Screen shot 2010-05-22 at 12.09.51 AM.pngIf you can't make it to the Roundhouse in London to join D&AD for the celebration, see the action unfold live online here, with the ceremony webcast.

You'll be able to view and link through to the winning pieces of work as they are announced, and get involved by tweeting and viewing others' comments on this year's Pencil recipients.

To watch the Ceremony live, you'll need to register online. If you've already registered with D&AD then you simply need to log-in at 20:45 (GMT) on Thursday 3 June 2010 (3.45am Friday 4 June, Singapore/HK time).
Gavin Granston.jpgBeacon Tokyo has announced the appointment of Gavin Cranston, formerly from BBDO/Proximity China, to the newly-created role of Head of Digital Communications. Beacon currently houses end-to-end digital capabilities, including media; the new role will see Cranston bringing digital media planning closer to the creative process, bolstering the agency's growth in the quality of digital output, process and in turn business.

Jarek Ziebinski, President Leo Burnett & Arc Asia Pacific said, "Beacon is one of our digital centers of excellence in Asia Pacific as well as globally. As digital is the key pillar of growth for the Leo Burnett Group we want to make sure that we have the best talent on our team. We expect Gavin Cranston to make a difference which our team, clients and prospects will appreciate."

Learning the mini message

Mini2.jpgFifty years ago, the majority of the Chinese population were riding bicycles. But now it´s becoming THE global player and everybody there loves "bigger, bolder and better". SUV´s and limousines are the cars of choice and the MINI is actually called "the Mistress car." So how do you teach the Chinese consumer, that MINI has been around for 50 years and has a legacy of races won, pop culture and lifestyle? Interone BBDO/Beijing sent the consumers back to school. Literally.

View the idea

Credits - ECDs: Georg Warga, Kay Koester. CD: Kathrin Guethoff. Concept: Georgina O´loughlin, Philipp Cerny. Art Directors: Kaki Zheng, Maik Lutze, Ferdinand Weinrother, Jack Li. Designers: Lin Li, Guo Wei. Copywriters: Maya Cai, Erin Yin, Sylvia Zhang. Online Concept: Renato Quaroni. Associate Director RIA: James Li. Junior Flash Developer: Rainie Han. Client Service Directors: Claudia Woelfle, Kuo-Hi Lee. Account Manager: Maggie He. Project Manager: Janet Zhu. Post Production: Billy Zhang (Otherside).

CDs gather to boost creativity in Hong Kong

Simon Handford.jpgOgilvy, the official city host of Portfolio Night 8 in Hong Kong, held a portfolio review on Friday night with 21 top local creative directors aimed at fostering a greater creative atmosphere within the community while nurturing and inspiring the next generation of young creative talent.
Portfolio Night is the largest advertising portfolio review in the world. This is the eighth year that creative directors in separate locations review the portfolios of upcoming creative youth simultaneously. Including Hong Kong, there are a total of 39 cities hosting the event this year. Ogilvy is the host city at 23 of them.

Plastic is dangerous and hard to get rid of

Osama-Board.jpgPlastic is non biodegradable and getting rid of it is not easy. JWT New Delhi personified a plastic bag with the world's most dangerous and irremovable man - Osama Bin Laden.

Made from head to toe using nothing but plastic, this guerilla piece was erected at various public places and cultural centres in Delhi. People were reminded of the dangers plastic does to our world, as does Osama.

Bags made of recycled material were also handed out at the event to provide an alternative to plastic.

Credits - ECD: Priti Kaput. CD/Art Director: Kunal Gaur. Producer: Shivraj Singh. Account Manager: Lipank Goyal. Senior Account Director: Maneesh Rangra. Planner: Jitender Dabbas. 
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CreativeRankingsHeading.jpgUPDATED STORY: Following repeated requests this story has been updated to provide the complete Network Ranking chart. Click on the link below to see where your network ranks.

The Campaign Brief Asia Creative Rankings will hit the streets early next week and all through next week we will preview this year's results on Today we are looking at probably the most predictable table in the Creative Rankings - the Network chart. 

Having won this for the past seven years it was always going to be Ogilvy & Mather who would again top this section of the Rankings. Over the 2008 and 2009 awards season it was another dominant network performance by Ogilvy, who sit a huge 2805 ranking points in front of their nearest rival. O&M Singapore, O&M Bangkok and O&M Mumbai were again their best performers, and all three agencies sit comfortably in the overall Top 10 in Asia. Ogilvy experienced a good result with their Chinese offices in Shanghai and Beijing. Tokyo also put in an improved performance.
Bob Greenberg.jpgThis year's elite Cannes Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will now be chaired by Bob Greenberg (left), chairman, CEO and global chief creative officer of R/GA. He takes over from Bob Scarpelli (pictured bottom left), DDB Worldwide's chairman and chief creative officer, who contracted an infection and is recovering. However, while he is on the mend, travel is not possible at this time.

Greenberg has been a pioneer in the advertising and communications industry for over three decades. Bob leads the vision for R/GA, an agency that serves as the digital partner for Fortune 500 companies and world-renowned brands including Nike, Johnson & Johnson, L'Oréal Paris, MasterCard, Hewlett-Packard, Nokia and Walmart. The agency has offices in New York, San Francisco, London, Singapore, São Paulo and will soon open in Buenos Aires.

Being on time is a wonderful thing

Indigo2.jpgIn this TVC from Wieden + Kennedy Delhi, Indigo Airlines highlights the joys of being on time.

View the spot

Credits - Production Company: Bang Bang Films. Copywriter: Keshav Naidu. DoP: Vikash Nowlakha. Agency Producer: Anil Sharma.

Belo blocks out the harmful UV rays

Alphabet.jpgDM9JaymeSyfu Manila created a print ad to let consumers know that blocking UV rays is easy by using Belo, known for its dermatological expertise.

Credits - ECD: Eugene Demata. CD/Writer: Jerry Hizon. Art Director: Gogle Sinson. Post Production: Allan Montayne. 

Richard Copping to leave Saatchi Singapore

Richard Copping-thumb-250x298-10175.jpgSaatchi & Saatchi Singapore/Malaysia head of art, Richard Copping has resigned. Copping joined Saatchi & Saatchi in Singapore in 2004 after stints at BBDO and Bates. He was promoted to ECD in 2008 but late last year took on the Head of Art role when Adrian Miller became ECD after both the Malaysian and Singapore offices were merged to a single operating structure. Subsequent to Miller's decision to resign, Saatchi has hired Bruce Matchett from Ogilvy Sydney to take on the ECD role.

Saatchi & Saatchi Regional ECD Andy Greenaway confirmed Copping's departure saying: "Ritchie's been a great servant to us and a great hire for anyone that hires him. I will sorely miss him. He's one of the best creative guys I've worked with: talented, hard working, loyal and willing to embrace the new world."
AdFest.jpgAdFest has once again become a victim of the political unrest in Thailand. As a result of foreign embassy closures including the Japanese Embassy in Bangkok, the AdFest team has been unable to obtain their passport and visas out of the embassy to fly to Tokyo to handle the judging arrangements, planned for 24-28 May 2010.

Says Vinit Suraphongchai, Chairman of the Working Committee, "We are determined to ensure that the Lotus Awards judging takes place, despite all the obstacles we have faced this year and I would like to thank everyone who has been so patient and understanding in this difficult time for AdFest and the people of Thailand."

Singapore CCAs finalise jury heads

CCA Jury.jpgThe Singapore Creative Circle Awards has announced the lineup of jury heads this year. As Head of Jury, they will each lead a jury of creatives who will select the best works of the year from their respective category.

Heading the Advertising Jury is Ng Tian It, Chief Creative Officer, Lowe Singapore; Pann Lim, Creative Director of Kinetic Singapore is to head the Design Jury. Melvyn Lim, Creative Director of Ogilvy & Mather Singapore is the head of Interactive Jury and the Direct Mail & Promotions Jury will be headed by Steve Llewellyn, Executive Creative Director of Rocket X.

Spikes Asia opens for entries

SpikesAsia.jpgThe Call for Entries to Spikes Asia is out. Agencies have until July 23rd to enter. Categories to enter are: Print, Outdoor, Media, Direct & Sales Promotion, Design, TV/Cinema, Digital, Radio, Integrated and Craft. 

Full details are on the Spikes Asia website.

Paul Heath promoted to worldwide gig at O&M

Paul Heath.jpgOgilvy & Mather Worldwide yesterday announced the promotion of Paul Heath to the newly created role of Worldwide Director, Ogilvy & Mather Advertising, in addition to his primary role as CEO Asia Pacific, with immediate effect. Heath will remain in Hong Kong where he is currently based.

Said Miles Young, CEO of The Ogilvy Group: 'Paul successfully re launched and reinvigorated Ogilvy & Mather Advertising in Asia Pacific before becoming CEO. Unlike other Ogilvy disciplines, Advertising does not currently benefit from formal global leadership.  Under Paul's guidance, Advertising will take on a more formalized approach that links the Advertising heads in each region together to drive our business development agenda and give momentum to our largest discipline, a shift that has benefited the unit significantly in Asia."

Cheil Worldwide Korea launches Herezie Paris

Herezie logo.jpgCheil Worldwide Korea has announced the launch of its strategic alliance with Herezie Paris, a start up agency led by leading French advertising industry figures, Andrea Stillacci and Luc Wise, with the experienced backing of Pierre Callegari.

Nominees announced for D&AD Student Awards

Student_Yellow-Pencil-476x481.jpgEighty-three student teams have been nominated for a Pencil at the D&AD Student Awards 2010, with 5 and 4 students from China and Taiwan respectively, 2 from Singapore and 1 from Malaysia.  Just over 3000 teams entered the Student Awards this year from almost 300 colleges - up 20% on 2009.  Two hundred teams made it In-Book, representing the best work of the year, marking a significant drop from last year's results, when 310 entries made it into the Student Annual.  Nominated work will be online by the end of this week at

"Judges have proven to be tougher than ever,' says D&AD Education Chairman Greg Quinton.  "Entries to the Student Awards continue to grow and our juries have raised the bar to ensure D&AD's high standards remain second to none."

New print work out of Indonesia

Conservation_Int_Press.jpgHere are two new print campaigns out of Indonesia. The first, from Grey Jakarta, highlights awareness for Conservation International that coral will disappear without our help.

In the other campaign, Y&R Jakarta has created a transit outdoor campaign for Activia Yoghurt which helps to speed up digestion.

Best Ads Logo copy.jpgPaul_Brourman-WEB.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Paul Brourman (pictured), president and CCO of Sponge, Chicago. Paul's favourite in TV this week was Wilkinson Sword 'Hair off my stuff' via JWT New York.

Get the new Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
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A learning experience beyond the ordinary

WRS_Teacher_Poster 58x40cm.jpgGrey Group Singapore introduce a new teacher of wildlife education via the wildlife Reserves education programmes at the Singapore zoo.

Credits - CCO: Ali Shabaz. CD: Joseph Tay. Copywriter: Dunstan Lee. Art Directors: Tan Zi Wei,  Joseph Tay. Photographer: Teo Studio. Typographer: Cyndi Teo. Digital Imaging: Magic Cube. Agency Producers: Doris Lee,  Suraya Razak: Production Manager: Wong Cheng Wah. 

CRAIG-DAVIS-2.jpgThe Communications Council, Australia's advertising peak industry body, today announced the appointment of Craig Davis (left) as the new chairman of AWARD following the resignation of outgoing chairman Richard Maddocks, who is departing soon from the ECD gig at Clemenger BBDO, Sydney to take a year out of the business to write his first novel, based in New Zealand.

Davis, a former Asia regional ECD of Saatchi & Saatchi, now co-chairman and chief creative officer of Publicis Mojo Australia/NZ, brings a wealth of experience as a leader in the global advertising industry and a passion for shifting the role of creativity in the industry.
Says Davis: "Creativity has never been more important or relevant to enterprise. As an industry we are fundamentally here to solve problems."
CreativeRankingsHeading.jpgThe latest Campaign Brief Asia Creative Rankings will start hitting desks in Asia mid next week. Make sure you are a subscriber to Campaign Brief Asia or contact the local country stockist of Campaign Brief Asia.

This year's Creative Rankings fills a special 36 page feature in the new edition.

The Creative Rankings chart the performances of the 161 agencies that have won creative awards over the past two years. It also ranks the 1493 individual copywriters and art directors that have won awards over the past two years.

This year the Creative Rankings tables have a new agency and creative filling the Number One positions. In fact there has been some massive changes in both Rankings. To whet your appetite, later this week we will start providing highlights from this year's Creative Rankings via this website.

Here's what's included in the 36 page Creative Rankings feature:

A decade of digital: 10 things for 2010

Faris Yakob.jpgFaris Yakob is the chief innovation officer, MDC Partners, holding company of ad agencies including Crispin Porter + Bogusky and kirshenbaum bond senecal + partners and the former EVP Chief Technology Strategist at McCann Erickson NY. Campaign Brief had the pleasure of meeting Faris in Las Vegas at the judging of last year's London International Awards where he was the inaugural President of the jury for The NEW Category. This year he will return to again head the NEW Category judging. Faris regularly writes about brands, media, communications, technology and that for a number of publications including the Fast Company, Contagious Magazine, and Forbes. He writes a blog called Talent Imitates, Genius Steals, which Campaign named one of the top ten advertising blogs in the UK, came second in the Best Blog Category at the British Interactive Media Awards, and has been nominated as one of the ten 'Best blogs to follow' by Mashable.

This is an article he recently wrote for the Marketing Society in the UK.

A decade of digital: 10 things for 2010

A decade has flown by since Y2K arrived without a bug and digital marketing has grown up alongside it.

The emergence of a new media system is typified by a period of transposition, where the behavioural grammar of the previous system remains dominant. The first television shows were radio shows with people talking directly into camera. The first films were stageplays that had been filmed. And the first marketing forays online took what we knew about media and branding from broadcast media and applied it to a whole new space.

But digital is different...
Picture 3.pngThe YouTube Young Lions 48 Hour Ad Contest was completed over last weekend. Young creatives had two days to write and film a commercial for Water Aid showing the plight of those who don't have safe drinking water. Making the video is just half the job. Entrants have one week (17 - 23 May) to drive as many people to their YouTube video as possible. Embed it, blog about it, tweet it - whatever it takes to get people voting.

A panel of advertising industry experts will then pick two separate winners, taking into account the public votes. The winners will receive an all-expenses-paid trip to the festival, from 20 - 26 June, where they will compete as Team YouTube at the Young Lions Film Competition. This is Rudy La Faber's video. La Faber is a 24 year old copywriter at Dentsu Malaysia. All the entries can be seen here.

Euro RSCG Shanghai add to management team

Euro RSCG Shanghai today announced the return of agency veteran Jowell See as Executive shanghai group management.jpgPartner, and the promotion of Kitty Gu to Business Director. The pair will work closely with Edward Su, Managing Director, and Simone Zhang, Strategic Planning Director,

See will work closely with local and global teams to oversee major global and regional accounts, including Pernod-Ricard, Jaguar, Dulux, Vichy and Hershey's. He has extensive experience in China market, having worked at Euro RSCG Beijing from 1999 to 2008. Through this period, he handled some of the agency's largest blue chip accounts, including Intel, Dell and Volvo.

EYE gets new marketing head for Singapore

Junice Liew1_Eye.jpgOut-of-Home media company, EYE, has appointed Junice Liew as Head of Marketing - Singapore. Liew comes to EYE Singapore from her previous senior marketing role at EYE's head quarters based in Australia, where she held the position of Marketing Director - EYE Products focusing on the airport (Fly) and shopping malls (Shop) portfolio. Liew was responsible for growing the EYE brand globally through marketing communication programs. Her experience spans over a decade in international advertising and Out-of-Home marketing across Asia and Australia.

'Art & Copy' now available on DVD

Picture 1050.pngThe One Club's critically acclaimed documentary 'Art & Copy' is now available on DVD from PBS. The film, which was screened in Australia earlier this month, gives an inside look at the world of advertising and profiles some of the most influential advertising creatives of our time--those people who have profoundly impacted our culture, yet are virtually unknown outside their industry.

These artists and writers brought a surprisingly rebellious spirit to their work beginning with the creative revolution of the 1960s. The documentary unveils the stories behind famous campaigns such as Nike's 'Just Do It', 'I Love NY' and 'Got Milk' plus Apple '1984' and the more recent iPod work.
Chris Kian John.jpgLeo Burnett Singapore has promoted Chris Chiu (left), currently ECD of Leo Burnett Singapore, to Group ECD, Leo Burnett & Arc Worldwide Singapore. In addition John Kyriakou (right), most recently Regional Creative and Managing Partner of Saatchi & Saatchi Singapore, joins in the newly-created role of Deputy CEO of Leo Burnett & Arc Worldwide Singapore.

"With Leo Burnett and Arc Worldwide on track to grow double digit this year, we want to ensure that our team has the best leadership and support in place to take this growth further; these are indeed good consequences to manage," Said Jarek Ziebinski, President Leo Burnett & Arc Asia Pacific.

Orangutans imprisoned in the city

Orangutan.jpgEach day hundreds of orangutans are captured in the forests of Borneo and Sumatra. They are kept in cages no bigger than these abandoned monorail structures littered around Jakarta and are sold, dead or alive, on the black market. Y&R Jakarta brought their plight to the public's attention with this outdoor installation.

Credits - ECD: Sachin Ambekar. Assoc CD & Copywriter: Ahmad Fariz. Art Director: Rizki Darmawan. Photographer: Studio 13.
lucky1.jpgAsia's three Gold Pencils at the One Show Interactive awards were all won for work created for UNIQLO. Projector Inc, Tokyo won two of the Golds with the third going to Dentsu Tokyo, who also picked up a Bronze Pencil for UNIQLO.

This year's Jury was lead by Jury Chair Iain Tait (Poke/London) and included, Keith Anderson (Goodby, Silverstein & Partners/San Francisco); Nicke Bergstrom (Mother/New York); Miguel Calderon (Grupo W/Mexico); Jorge Calleja (Wieden Kennedy/Amsterdam); James Cooper (Saatchi & Saatchi/New York); Brian Cooper (Dare/London); Coleen Decourcy (TBWA/New York); Nancy Hartley (SapientNitro/Australia); Neil Heymann (Droga5/New York); Naoki Ito (Wieden+Kennedy/Tokyo); Kris Kiger (RGA/New  York); Dan LaCivita (Firstborn/New York); Alex Lieu (42 Entertainment/Pasadena); Matt O'Rouke (McCann/New York); Paulo Perez (Bossanova Films/Brazil); Vivian Rosenthal (Tronic Studio/New York); Stef Selfslagh (Boondoggle/Belgium); Geoff Teehan (Teehan+Lax/Canada); Nina Thelberg (B-Reel/Sweden); Raphael Vasconcellos (Agencia Click/São Paulo); Johnny Vulcan (Anomaly/New York); Rick Webb (Barbarian Group/New York) and Yanyan Yang (OgilvyOne/Beijing).
Gold_Pencil.jpgEighteen Pencils are making their way to Asia following the handing out of awards at the One Show Design presentation. Included in the haul are four Gold Pencils - awarded to Dentsu Tokyo, Big Ant International Korea, Nippon Design Center/Tokyo and Draft Tokyo.

Best of Show at the awards when to the Broadcast Design category for a music video for Zealot/Neutral Nine Records "Sour 'Hibi no Neiro' (Tone of Everyday)" by Masashi/Hal/Magico/Masayoshi/USA.

Asia's winners were as follows:

Velocity Films appoints representative in Asia

South African production company Velocity Films has appointed producer, Hana Mattar to market the company and its directors in Asia. Born and raised in Singapore, Mattar has 14 years of experience in advertising and TV production in Asia during which time she has, amongst other things, produced television commercials, documentaries, promos and magazine programs.

Mattar will be based in Singapore and will travel to Malaysia, India, Indonesia, Thailand and Vietnam and other Asian territories to further Velocity's business interests with the agencies and their co-production partners in these countries.

Singapore Media Awards Call for Entry

SMA 2010.jpgThe Singapore Media Awards 2010 expands its award categories to include two new Single Media categories and a new Special Achievement Awards category. With the addition of the new categories, SMA now has a total of 21 award categories. SMA 2010 is now open for entries. Special Achievement Awards categories are open for nominations. Entry deadline is 25 June 2010.
Screen shot 2010-05-04 at 2.52.43 PM.pngAttention Asia's aspiring young creatives: Enter the annual Cannes Young Lions YouTube competition - which starts 7am today (Bangkok time), Saturday 15th May - for a chance to win an all expenses paid trip to Cannes Lions International Advertising Festival. The two winners will be from separate countries, only meeting for the first time in Cannes to compete in the Young Lions Film competition.
Well-known as conceptual photographers, David Lindsey Wade and Lyndon Wade recently began directing commercials and are frequently tasked with crafting all of a campaign's components.

Wade1.jpgTheir highly-acclaimed work for edgy British fashion company Fly53, for example, encompasses still photos for print advertising, broadcast commercials, and long-form videos for social networking sites, Fly53 microsites and fashion trade fairs plus POS materials for Fly53 stockists worldwide.
"Campaigns now need to rely on many different kinds of media and marketers are asking, 'how can we bundle production?' to yield print, motion and viral content all at once," says Lyndon.  "For a successful outcome clients need a single creative team with one goal: to develop a cohesive approach to delivering all media efficiently and cost effectively.  Fielding different teams for different media just doesn't work as well."

Akira Kagami to head Craft at Spikes Asia

Akira Kagami.jpgThe final two of six jury presidents for the Spikes Asia Advertising Festival are - Akira Kagami, Executive Advisor and Global Executive Creative Advisor of Dentsu Japan as the Craft Jury President and Jon Wilkins, the Founding Partner of Naked Communications Australia as the Media Jury President.

Known to many as 'the big guy from Dentsu', Akira Kagami is a landmark in the creative crowd. Being employed for 30 years by a varied agency like Dentsu has given Akira the opportunity to work on almost every category imaginable. This depth of experience has led him to his most recent mission and role: to go beyond his responsibilities as a specialist in creative and to create a catalytic scheme for global communication design

The One Club announced the Gold, Silver and Bronze Pencil winners last night at the 35th Annual One Show. The ceremony, which took place at Lincoln Center's Alice Tully Hall, saw both JWT Singapore and O&M Singapore walk off with Gold Pencils. JWT Singapore also added two Silver Pencils to their haul, whilst O&M Singapore also managed a Silver and two Bronze Pencils.

JWT's Gold and one of their Silver awards was for their WWF 'Noughts and Crosses' print campaign (see above) - a Gold Lion winner last year. Their second Silver was for Canele Patisserie 'Equally Sweet, Equally Dark' campaign.
goafest_logo2010-home.jpgThe Indian creative industry is in a bit of a twist at the moment with allegations of self-voting during the judging of the recent Abby Awards handed out at Goafest.

In a story titled "Ad fest or War fest" published today on industry website afaqs! today an inquiry has found that there were 29 instances of self-voting for their own or their agency's work during the judging process. Allegations of legal action has followed as agencies get caught up in the drama.

The Ad Club, which runs the awards has apparently taken the unprecedented step of asking agencies involved to return their trophies. "We are hopeful they will accede to our request and return their trophies," says Ajay Chandwani, chairperson of the Creative Abbys this year, to afaqs! in their story.

Bjørge joins OgilvyOne China as Digital Lead

Lars Bjorge.jpgOgilvyOne China has appointed Lars Bjørge as Digital Lead, OgilvyOne China, effective immediately. As Digital Lead, Bjørge will be responsible for further developing OgilvyOne's digital offering in Shanghai and throughout China. Though his key client in the initial stage will be Unilever, Lars will also play a role in further unifying Ogilvy's digital offering beyond the boundaries of OgilvyOne to benefit a variety of clients across the Group.

Prior to joining OgilvyOne Shanghai, Bjørge worked in leadership positions at Omnicom agencies in Norway including Proximity BBDO and Tribal DDB. His main focus in these positions was to enhance digital offerings while adding strategy and user experience to the core creative offering.
Marcello Serpa.jpgEntries to the London International Awards are now open with the deadline for submission being June 14th, 2010. To enter visit the LIA website.This year the LIA turns 25 years old, a milestone in the life of any organization, and a tribute to the many who have contributed to its success. To judge this year's awards the LIA is assembling eight juries who will join together in September at the Wynn Hotel in Las Vegas to pass judgement on the work.

This year's jury Presidents will include one of Brazil's most revered creative directors, Marcello Serpa from AlmapBBDO (pictured left) and Australia's David 'Nobby' Nobay from Droga5 Sydney (below left).

Nobby.jpgRei Inamoto.jpgFaris Yakob.jpgJosh Babinowitz.jpg

LG1.jpgBBH China has launched a new global campaign for LG Electronics, using not pickpockets but "putpockets" to slip the new LG MINI touchscreen into the pockets of consumers. The "live" television commercial involved many risks - the film captures the genuine reaction of consumers when they discover to their surprise, that  they have been slipped the new LG MINI.
Using seven hidden cameras in a central square in Buenos Aires,  a 'putpocket' -  a trained magician who was briefed beforehand  - slips the new LG MINI into the pockets of  some 10 unsuspecting talents who were hired to simply roam the central square.
room101.jpgOgilvy RedCard Singapore has produced an online brand campaign; a reality web series titled Room 101 - No Room for Fear for private education institution PSB Academy.

The 8-webisode series gathers 12 young hotshots selected from more than 200 applicants and puts them through various crazy challenges within a classroom context. Contestants' determination, confidence, teamwork and endurance are put to the test in unique and unexpected ways. This draws from PSB Academy's belief that the learning environment should mirror the demanding nature of working life, so that its students are adequately prepared for the real world.

There's bubbles in Chang Soda

Chang.jpgTo show how fizzy Chang Soda is JEH United Bangkok created this giant billboard which released ten thousand balloons just when people were getting ready to go out to restaurants, bars and clubs on Friday and Saturday nights.

Credits - ECD: Jureeporn Thaidumrong. CD: Komsan Wattanawanitchakorn. Art Director: Nittha Pruksacholvit. Copywriter: Thanachai Shavitranuruk.
Best Ads Logo copy.jpgPhoto Pancho González-web.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Pancho Gonzales (pictured), ECD of Unitas, Chile. Top spots in TV this week include Google Chrome 'Speed Test via BBH New York and Carlsberg 'Team Talk' via Saatchi & Saatchi, London.

Get the new Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV + Web Film + Print + Outdoor + Interactive Ads of the Week (going back 6 weeks) + best Radio  + weekly judges' comments (going back 16 weeks).

Children don't chose to be born on the streets

Baby2.jpgThis is one of the first commercials directed by former BBDO Guerrero/Proximity Manila ECD, Joel Limchoc through his new production company Revolver Studios, Manila.

The TVC, created by his former agency, directly tackles one of the main points of resistance from people not wanting to give to street children in Manila by pointing out that it could have happened to any one from The Philippines.

View the spot

AdFest jury now to meet in Tokyo

AF10.jpgThe long delayed judging of the 2010 AdFest Lotus Awards will take place from 24-28th May in Tokyo, Japan. AdFest considered several different cities across the Asia Pacific, but ultimately Tokyo proved to be the most suitable choice for the relocation of this year's Jury session, which includes more than 50 judges.

 "The AdFest Organizing Committee has worked tirelessly to ensure our Jury Panel will come together in Asia in less than two week's time to assess the region's best advertising ideas of 2010. AdFest prides itself on being the region's 1st major awards festival every year. The agencies that win at AdFest usually go on to shine globally, and this year will be no different - regardless of the fact that our Jury Panel will meet in Japan this year, rather than Thailand," says AdFest President Jimmy Lam.

This is all about the power of a rumour

Reebok.jpgSaatchi & Saatchi Tokyo created this novel campaign for Reebok Taikan by starting a rumour that a traditional exercise TV program, which every Japanese grew up with and was forced to endure in schools and at work, was planning to launch a new version. This became a huge deal in Japan because they haven't changed the program since the war. Naturally, it got on the news in every major newspaper and network. They went into stage two by starting another rumor that someone got a hold of the video and was going to air it on YouTube on April 1st.

View the site

Speed tests by Google Chrome

Here's a campaign that's fast creating noise in the industry. The Google Chrome "Speed Tests" campaign was created by BBH New York and Google Chrome. These speed tests were filmed at actual web page rendering times.

For all our English fans.... Carlsberg 'Team Talk'

CARLSBERG.jpgCarlsberg, the official beer of the England football team, has launched its new TV commercial via Saatchi & Saatchi, London, as the build-up to this year's World Cup reaches its peak. The 90 second film features a cast list that reads like a who's who of English sporting greats. They all combine to deliver "Probably the best team talk in the world..." to the England football team.


George and Fred: Time to go to Watford?

Miki Matsui_sml.jpgTBWA Hakuhodo Japan has appointed Miki Matsui as chief creative officer. Matsui joined Hakuhodo in 1986 and worked with leading home appliance makers, beverage companies, and food companies, among others, receiving various prominent domestic awards. In 1986 Matsui joined the Nissan Motor account and has worked to promote various Nissan cars, including the Serena, Cube, and Note, in addition to producing several of Nissan's major campaigns. Matsui was appointed Executive Creative Director in 2006.

Call for entry to LongXi Awards

Picture 7.pngThe LongXi Awards for Chinese language advertising has just released it's call for entries in the categories of Print, Outdoor, Film & Radio, Design and the Catch Awards. The deadline is May 30th. The LongXi Awards was founded in 1998, which is represented by tiger in Chinese tradition, and this time is the first zodiacal year of LongXi Awards. For more information, go to the new official website of LongXi Awards

Experience the Jain religion

Concept_card.jpgInternational School for Jain Studies offers courses that provide students and scholars an opportunity to study, research and experience one of the oldest religions of the world. For the launch of the 2010 program a 'mask-card' was created by JWT Delhi to bring alive the Jain religion and enable the prospects to experience its rituals, first hand.

Driving off the edge

Honda.jpgJWT New Delhi have created this extreme action television commercial for Hero Honda. (Sorry, it's a little low res to view properly)

View the spot

Credits - Director: Lourens Van Rensberg. CD: Kishaloy Basu. Art Director: Kishaloy Basu. Copywriter: Kishaloy Basu. Agency Producer: Suprotim Day. Production Company: Show & Tell. 

Salty website

Salt Films.jpgKinetic Singapore have created a website for Salt Films. Inspired by the name, the website allows you to experience and view directors' reels using salt shakers, giving you a taste of what they are like.

View the site
CASTROL_Girls.jpgThe making of Castrol's new FIFA World Cup South Africa television campaign was a truly global affair, with production co‐ordinated across multiple countries - including New Zealand - over several months.

Ogilvy Singapore creative Kevin Geeves and film director Mark Chaudoir spear‐headed a team that included London's The Mob Film Co., and Digipost Auckland.

Valerie Cheng named CCA Chairman

valerie cheng.jpgThe Association of Accredited Advertising Agents Singapore (4As) has named Valerie Cheng, Executive Creative Director of Publicis Modem, as the Chairman of the Creative Circle Awards (CCA) 2010.

With over 14 years' experience in digital, CRM and integrated creative solutions, Cheng has worked across global, regional and local accounts. She now leads Publicis Modem to provide a fully integrated core offering across both the Publicis and Modem portfolio of clients and is also a member of the 4As Creative Advisory Panel (CAP).

Steve_Henry_ADFEST_sml.jpgAdFest has announced a new Grand Jury President replacing Washington Olivetto. Steve Henry, founder and former creative director of Howell Henry Chaldecott Lury (HHCL) in London takes over for the judging. Olivetto unfortunately is unable to make the new AdFest judging dates from 24-28 May 2010 following the festival's postponement.

Jimmy Lam, President of the ADFEST Working Committee said, "We are delighted that Steve has been able to step in as ADFEST Grand Jury President at such short notice. We are looking forward to his energy and experience to select the most deserving winners of the Lotus Awards."

An old book is new to people who haven't read it

Books1.jpgTo inspire people to donate their old books for the Slum Children Education Programme, Dentsu Marcom India collected old books and packaged them like new ones. Wrapped in transparent plastic sheets the books were placed amongst new books in book shops across Delhi. Every reader was greeted with an inspiring message that urged them to donate their old books.

Credits - ECD: Nitin Suri. Assoc CD: Dalip SIngh. Copywriters: Dalip Singh, Robin Thomas. Photographers: Anil Chawla, Hardesh Dhingra.

Unleash the crybaby

Crybaby1.jpgNaga DDB/Rapp Malaysia created this poster to show how effective the Eveready Panic Alarm is.

Credits - ECD: Ted Lim. CD: Ted Lim. Art Directors: Danny Chin, Khoo Choo Kian. Copywriters: Davina Chan, Ted Lim. Designer & Illustrator: Danny Chin. Photographer: Khoo Choo Kian, Studio ROM. 

The 25 most epic ads by AdFreak

Picture 5.pngThere's a great post on the AdFreak site this week - "the 25 most epic ads that aren't 1984". AdFreak count down a pretty good list of big ads, and the list includes Australia's "Big Ad" for Carlton Draft, plus Bates Asia's Heineken "Worlds", and then there's Wega Motel from Taiwan and Clear Shampoo from Lowe Bangkok. They missed Honda "Cog" but there's some great spots on the list. If you have a bit of time on your hands check them all out here.

Are you young enough to beat Asafa Powell?

YOG.jpgAs part of the campaign promoting the world's first Youth Olympic Games, McCann Erickson Singapore created this viral featuring Asafa Powell, the third fastest man in history, encouraging youth to take on the world.

View the idea here.

Credits - ECD: Farrokh Madon, Senior Writer: Parixit Bhattacharya, Art Director: Goh Wee Kim, Agency Producer: Charmaine Wong, Director: Desmond Tan (Salt Films, Singapore), producer: Michelle Tan (Salt Films, Singapore), Post Production: Black Magic Design, Digital Planning: Goon Chee Hung (MRM Worldwide, Malaysia), Blog Writers: Sandra Azavedo, Lim Suit Ying, Digital Co-ordinators: Gary Tay, Sandra Azavedo, Lim Suit Ying. 

Ogilvy & Mather China to host Portfolio Night 8

For the second year in a row, Ogilvy & Mather China has signed on as Global Agency Partner for ihaveanidea's Portfolio Night 8 and will also host the Shanghai event on May 20, 2010. ihaveanidea's Portfolio Night is the largest simultaneous advertising portfolio review ever
held in the world, featuring a uniquely designed portfolio review process in a "speed dating"
setting. The event helps students, recent graduates and up-and-coming creatives around the world to break into the ad industry and involves the top creative directors in each participating city.

See the video here.

Now it's nature vs mosquitoes

Blood_Drop.jpgJWT Mumbai created these print and poster ads for a new variant launched by Good Knight, one of the biggest mosquito repellents in India. This mosquito repellent containes natural ingredients.

Renew your clothes

BLANKET.jpgJACKET.jpgSUIT.jpgPublicis India, Gurgaon are behind this series of outdoor ads for Reliance Drycleaners.

Credits - ECD: Emmanuel Upputuru. CD: Anindya Banerjee. Digital Creative: Nishan Singh. Copywriters: Saji Johnny, Sebi John. Art Directors: Saji Johnny, Sunny Johnny. Photograoher: Ajit Singh Padam. 

Best Ads Logo copy.jpgmark roalfe_1.jpgThe Bestads Top 6 Commercials/Print/Outdoor of the week in the world is now ready to view, reviewed by Mark Roalfe (pictured), the chairman and founder of RKCR/Y&R, London. Roalfe's two favourites in TV are the touching John Lewis 'Always a Woman' spot via Adam & Eve, London and xbox 'Birth of a Spartan' via agencytwofifteen, San Francisco. Roalf's favourite in Outdoor is Bangalore Traffic Police via Mudra DDB, India. Furry Friends Farm via Grey Kuala Lumpur is included in the Top 6 Outdoor.

Get the new Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV + Web Film + Print + Outdoor + Interactive Ads of the Week (going back 6 weeks) + best Radio  + weekly judges' comments (going back 16 weeks).

Mun to leave BBDO Proximity Malaysia

Mun.jpgBBDO Proximity Malaysia's Executive Creative Director Mun Tuck Wai has resigned after only seven months in the job. Mun is one of Malaysia's most awarded creatives and he replaced Ronald Ng in the top job at BBDO Proximity Malaysia in September last year.

Mun is best known for the highly awarded Jeep "Two Worlds" print campaign. His future plans are not known.

UPDATE (May 5th): BBDO/Proximity Malaysia has released a statement following the breaking of the news that ECD Mun Tuck Wai was leaving the agency. BBDO/Proximity Malaysia's Group Chief Executive Jennifer Chan said Mun expressed interest in relocating to an overseas agency within the BBDO network and the agency announced Mun's intention to its clients and staff members in the end of April.

Walking to create a greener environment

Green  Pedestrian Crossing.jpgDDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.

As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.

New ECDs & Head of Art at BBDO Guerrero

Brandie_Tin.jpgBBDO Guerrero | Proximity Philippines has announced the promotion of Brandie Tan and Tin Sanchez to the position of joint Executive Creative Directors. Tan and Sanchez, who were the team responsible for the Agency's highly awarded 'Lola Techie' campaign for Bayan Telecommunications, will take over the creative leadership of the Agency from Simon Welsh who is returning to England as Creative Director of a top London Agency.

Tan and Sanchez joined BBDO Guerrero | Proximity Philippines in 2008 as Head of Art and Head of Copy. Prior to joining the Agency, the pair were joint Executive Creative Directors of Lowe Vietnam. As well as their highly recognized work for Bayan Telecommunications, they were the winners of the first and only Cannes Gold Lion for the Philippines.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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