Open house call to Singaporeans

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OpenHomesTwitter.jpgIn the wake of the volcanic ash cloud Changi Airport Group and Tribal DDB Singapore recently rolled out a nationwide social media initiative to rally Singaporeans to open their homes to passengers in need of accommodation, as a result of the volcanic ash cloud that caused flight disruptions to Europe.

“We created an online platform to gather residents who were willing toparticipate in this initiative, and provided an opportunity to connectand help affected passengers stranded on the island. This was atime-sensitive exercise and social media is the fastest tool ofchoice,” said Jeff Cheong, Executive Creative Director of Tribal DDBSingapore.

OpenHomesSign up.jpgAfter six days of intense logistics work,providing sleeping facilities, food and amenities for thousands ofpassengers, Changi Airport geared up for a contingency plan bycompiling offers of accommodation on behalf of other travellers inneed.

Many Singaporean residents offered their homes to someof the 40,000 travellers who were reportedly still on the islandwaiting for their flight confirmation.