McCann Erickson India creates scratch card for DJ

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dj.jpgMcCann Erickson India has created a business card that replicates a scratch console to instantly draw attention to the client DJ’s profession as well as deliver the idea of practically scratching the disk. The card generated a lot of hype and has been nominated in several award shows.

Credits – ECD: Prasoon Joshi. CDs: Ashish Chakravarty, Rashmi Yadav. Airt Director: Nasheet Shadani. Copywriter: Deepak Nagar. Photographer: Amit Dey. System Correction: Kuldeep Soni.