New book to guide advertising careers
Simon Veksner, senior copywriter at Bartle Bogle Hegarty in London, is set to release a new book titled ‘How To Make It As An Advertising Creative’.
This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one.
Veksner explained to Campaign Brief: “There’s nothing in there about what makes a good ad, or how to write a good ad. Instead, it’s all about what you need to know to be a successful creative, above and beyond being good at writing ads. So it’s not about craft, it’s about guile. It’s about how to get the best out of directors, how to find the right partner, and how to sell more of your ideas to your CD.”
Veskner used to also write one of the UK’s top advertising blogs, “Scamp”.
Thebook includes interviews with heavyweights like Trevor Beattie, JeremyCraigen, Paul Silburn, Flo Heiss, Jeff Benjamin (interactive ECD atCrispin Porter), Amir Kassaei (chief creative officer of DDB Germany)as well as Australian, Siimon Reynolds. The book also includes aforeword by David Droga.
Veksner (pictured left)has produced campaigns for some of the BBH’s most iconic brandsincluding Levi’s, Audi and Barnardo’s. Previously he spent seven yearsat DDB London, where his work included a Cannes Grand Prix-winning adfor Volkswagen. He has won over 50 industry awards in his 16 years as aCreative, and is a frequent D&AD juror. Prior to enteringadvertising he worked as a journalist, for publications including TheIndependent, The Guardian and The Sunday Times.