Troy Lim and Jon Loke from Ogilvy Singapore to head Crowbar Awards 2010

Troy Lim, Creative Director and Jon Loke, Head of Art of Ogilvy & Mather Advertising Singapore will take the helm of Crowbar Awards 2010.

Lim made his mark within 2 years of his career when he picked up his first award as the “Best New English Copywriter (Gold)” at the Creative Circle Awards. Subsequently he went on to win numerous international advertising awards at Cannes Lions, The One Show, and the Clios. Recently, he was ranked by Media Magazine as one of the top 5 Creative talents in Asia and number 5 in the Campaign Brief Asia Creative Rankings. He was also part of the D&AD Jury for Press Advertising in 2009.

With a decade of experience in Advertising and Design, Loke has workedin some of the top agencies, which includes the renowned Mother London.He has picked up both national and international accolades, whichinclude the “Best New Art Director” in the Creative Circle Awards and”Young Creative of the Year” in Adfest and was also ranked among thetop 10 Young Guns in the world.

Speaking on the value of the Crowbar Awards in the industry, Troy andJon said, “Creative candidates looking for a foot-in would do well tohave a Crowbar award in hand. It demonstrates the person’s level oftalent, passion and initiative more than any resume or CV ever could.Students also get the opportunity to see how respected industry doyensrespond to their work. The Crowbar Award serves as a mirror that neverlies: if you’re great, you go home with the spoils. If you play itsafe, you’re ignored – welcome to the business of creativity.”

Started in 2001 as a local student’s creative show, the Crowbar Awardsis an annual platform for emerging young creatives to showcase theirbest works and learn from their peers. Judged by leading creativepractitioners from across various disciplines – advertising, design,interactive, photography and film, it has since gained recognition notjust in Singapore but in the region and in places such as the UnitedKingdom.