Kelleher’s ‘The Ride’ makes AICP’s global top 10

NEW YORK – Curious’ Lance Kelleher has just learned that America’s AICP has nominated ‘The Ride’ in its ranking of the world’s top ten commercials.

Every year, the Association of Independent Commercial Producershosts The Show and Next Awards for commercial innovation, which are abit like the Golden Globes for commercials, voted by the toughest crowdto make an impression on in the business.

In ‘The Ride’, by Grey Melbourne,Kelleher shifts the viewpoint between five different motorcyclists sothe audience experiences what it’s like to be hurled off a motorcycleinto the wheels of truck – it’s a powerful finale, which features inGrey’s 5-minute compile of TAC’s most effective campaigns over 20 years.

TheAICP ranking is testament to Kelleher’s talents, because every year thewinners of the AICP Show are archived for posterity in the Departmentof Film at MOMA, New York. This year’s AICP Show debuts at the MOMA on8 June.