John Bailey joins RedWorks Singapore as ECD
RedWorks Singapore has appointed John Bailey as Executive Creative Director, a newly created role. Effective immediately, Bailey will report to Dean Cloke, Managing Director, RedWorks Singapore.
Part of Bailey’s remit is to manage the creative department of RedWorks, ensuring a consistently high level of creative output. He will also help to drive creative excellence across all disciplines within the agency.
Dean Cloke, Managing Director, RedWorks Singapore, told CB Asia: “John is a great team player and sensitive to the quality of the work across communication disciplines. He is able to balance the need for creativity and innovation that delivers pure common sense, hence fitting into the RedWorks business model of no nonsense creative solutions. Having a high level creative product will set RedWorks apart from other companies competing in the same space.”
Bailey is no stranger to Asia, having spent the past four years as theECD of DDB and McCann Erickson in Indonesia. He has clocked more than20 years of experience in the industry, and has racked up awards fromCannes to CLIO. He is also the creator of some of Australia’s mostmemorable and successful campaigns, such as “Dougie the Delivery Boy”for Pizza Hut and the long running Spray and Wipe commercial, now intoits 20th year.
4 Comments
Congratulations to John. But isn’t Redworks a print production farm for the other arms (tentacles?) of Ogilvy? Do they have writers and art directors as well as Maccies? What would an ECD do, especially as they seem to have entirely skipped over a CD position to create this one?
Very lucky to get someone with that wealth of experience.
Good luck Biffo.
He needs to try a new publicity mugshot. this one’s been copyrighted by Tim Delaney circa 1989.
That’s true 1.26 pm. Red Works was set up for clients that needed 24 hr turnarounds and adapt work. Can’t see the need really….?