International Andy Awards: Gold to JWT Shanghai

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andy 2010 - 2-low.jpgPicture 1069.pngThe2010 International ANDY Awards, one of the most prestigious globaladvertising awards shows that redefined the rules this year through afirst-time crowd-sourced jury and future-driven category offerings,announces its winners tonight for most outstanding creative work. TheGRANDY, the ANDY’s top honor as Best in Show, has been awarded toTBWA\Chiat\Day Los Angeles in ‘Earned Media’, a brand new category, forits buzzworthy, integrated campaign ‘Replay’ for Gatorade.

Only 21 Gold awards will be handed out tonight and Asia has one of them: Gold for China Environment Protection Foundation via JWT Shanghai. Australia scored two Golds: one for Queensland Tourism ‘Best Job in the World’ via CumminsNitro, Brisbane in the Branded Content – Travel & Leisure category; and Gold for Boag’s ‘Pure Waters’ TVC via Publicis Mojo, Sydney.

andy 2010 - 1-low.jpgandy 2010 - 4-low.jpgandy 2010 - 3-low.jpgThe ANDY Show & Party, the first show of the season that sets theprecedent for all subsequent shows, takes place this evening at TheTimes Center NYC in New York City. The show is now in its 46th year.

The winner of the GRANDY Award receives a $50,000 cash award, theGRANDY championship ring, and acknowledgement as Best in Show. The ideabehind GRANDY winner ‘Replay’ was in response to the fact that only 3in 10 adults over the age of 30 exercise regularly and how this relatedto the current market position of Gatorade. The program was designed toreignite the athletic spark for those in this age group and allow themto prove that “once an athlete, always an athlete.” The event-drivencampaign leveraged Gatorade’s ability to fuel a second chance for highschool teams to reunite and replay the biggest high school game oftheir lives…. 15 years later. “Replay” originated with an online,five-episode documentary film in spring 2009, followed by a documentaryTV series that launched in the fall on Fox Sports Net. In addition, thelevel of publicity for this campaign was enormous, generating 154million online impressions and a great deal of world-of-mouthnationwide.

“I’m so proud of how the ANDYs reinvented itself this year. As a firstfor any advertising awards show, we engaged the community to ‘Elect theJury,'” says Ty Montague, Co-Chairman, of the ANDYs.

“The processprovided us with a fresh mix of talent to evaluate the submissions inall categories and mediums. As well, some of the new categories, suchas ERM (Earned Media), PMLB (Best Program to Make People’s LivesBetter), and RESET, awarded unique thinking and unusual approaches,acknowledging how the industry is moving forward. We were also excitedto experience Final Judging in New Orleans, underscoring the importanceof ‘giving back’ through an art auction with the Make It RightFoundation that is rebuilding the Lower 9th Ward devastated byHurricane Katrina. All in all, an exceptional year for the ANDYs -which continues to set the tone for the awards show season.”

The Big Winners

The agency networks that took home the most ANDY awards for 2010 are:

•    JWT, with a total of 6 awards (2 in New York, 1 each in London, Milan, Shanghai and Santiago);

•    Leo Burnett, with a total of 6 awards (2 in the UK, 2 in Chicago and one each for Toronto and Lisbon:

•    Euro RSCG, with 5 awards (3 for BETC Euro RSCG in Paris and 2 for New York);

•    TBWA, winning 1 in Los Angeles and 2 in Johannesburg, plus receiving the coveted GRANDY for a total of 4;

•    DDB, taking home 3 awards, for Stockholm, London and Sao Paulo.

Other agencies winning ANDYs include Wieden + Kennedy in Portland (2,with one of these the Richard T. O’Reilly Award for public service);Crispin, Porter + Bogusky winning 2 ANDYs out of the Boulder office;Goodby Silverstein + Partners winning 2 awards; and BBDO taking home 2,one each for New York and San Francisco.

Additional global and U.S. agencies that took home ANDYs includedCumminsNitro, Brisbane, Publicis Mojo, Sydney, Mother London, TAXIToronto,Ogilvy Paris, Forsman Bodenfors Gothenburg, Y&R Dubai, JohannesLeonardo NYC, The Martin Agency in Richmond, Arnold Boston, BooneOakley in Charlotte, Anomaly NYC, and AKQA in Washington D.C.

 

Photo 1:(l-r) Gerry Graf, Saatchi & Saatchi, New York; Aussie expat NickLaw, R\GA; Mark Waites, Mother London; Mark Tutssel, Leo Burnett.

Photo 2: (l-r) Mari Kim Novak, Microsoft Advertising; Ron Fierman,Digital Pulp; Ty Montague, Co-Chairman, ANDY Awards; Vivian Rosenthal,Tronic Studios; Mark Tutssel, Leo Burnett; and Gina Grillo, The IntlANDY Awards/The ADVERTISING Club.

 

Photo #3:GRANDY winners….(l-r) Brian O’Rourke, Senior Producer/ Co-ExecutiveProducer, TBWA\Chiat\Day Los Angeles; Kris Belman, Director, Caviar;Brent Andover, Associate Creative Director, Writer and Creator,TBWA\Chiat\Day Los Angeles; Jimmy Smith, Group Creative Director,Executive Producer, TBWA\Chiat\Day Los Angeles.

Photo #4 (l-r): TBWA\Chiat\Day Los Angeles team winning the GRANDYAward for Best in Show for their “Replay” campaign for Gatorade.

 

Photo Credits: Doug Goodman.