Hair hockey
April 28 2010, 9:36 am | | No Comments
Leo Burnett Manila placed branded hockey tables strategically in malls, near salons and at college dorms.
The surface of the tables was made to look like strands of hair where Rejoice-branded pucks would smoothly slide across.
Credits – ECD: Raoul Panes. CD: Alvin Tecson. Copywriter: Alvin Tecson. Art Director: Mela Advincula. Producers: Gello Jamias, Marissa Abayari.