Lost Bushmen from Kalahari find their way into Creativeland India’s LMN commercials
Creativeland Asia, India unveils LMN’s latest campaign to shake the summer thirst. The campaign of five spots is a follow up to last year’s concept of extreme thirst. This time with Bushmen from Kalahari the driest part of the world. In a hilarious campaign of 5 short 25 seconders. Each of these films have the Bushmen searching for water in their natural habitat. And going to crazy extremes in their quest for water.
Speaking on the films, Sajan RaJ Kurup, Chairman and Chief CreativeOfficer, Creativeland Asia says: “The lost Bushmen series is an edgytake on Thirst. It’s a deviation from the kind of humour we are usedtoo. They are really crazy films and I’m sure they’ll break clutter ina big way. The humour very clearly targets the younger audience”.
To do these films Creativeland brought on Thanonchai Sornsriwichai ofPhenomena International, one of the world’s leading TVC directors knownfor some of the most iconic and awarded Thai TVCs.
Reflecting on the assignment Thanonchai who is working for the Indianmarket for the first time says: “I have worked with Raj before on thePantene Chrysalis TVC for the Thai market and we have been looking foropportunities to work again together. When Raj told me the idea, Iloved it”.
Speaking on working with Thanonchai Raj said: “Thanonchai is sheergenius, both times that I have worked with him I have learnt a lot. Wehad a lot of fun doing this together”.
View the spots:
Tap.
9 Comments
Nice work
You can see the Thai humor coming through.
Couldn’t get the last one to play though…
Just trying to be another HUNGRY? CUPPA NOODLE campaign!
amazing. love the spots !!!
Ha, love them.
11.49. Nah, this is a bit similar in style but not in idea.
Nice film work out of India again.
Yes, nice films. Well done Creative Land.
ROFLOL This is crazy dude. Insanely funny. Love it !!!
Hey 6.55am.
It is exactly the same idea. you probably were a part of these ads, which is why you’re in denial.
The only thing going for you is that the nissin work is so old (1992), most viewers wouldn’t havent seen it… including the parle client who paid phenomenal rupees to use khun thor.
For those who aren’t aware, go to YouTube and look for nissin cup noodles.
Fabulous idea. Amazing execution. Love all the films. My least favourite is tap though. And no the idea nor execution is no where similar to Nissin. Sad to cast a shadow on good work just because one says hungry? And the other one thirsty? Looks like someone is really upset this campaign has turned out well. Ha ha
Criticism of this campaign must be just jealousy from people who must be ex employees or just with an axe to grind against this agency.
This campaign is excellent. Certainly one of the best to come out of India this year. It’s well directed and leaves you interested and with a smile on your face.
Job done.