Seen+Noted: Survive Mumbai
American Tourister is a luggage that’s so tough, it can survive even the most challenging of situations the world throws at you. Every destination is unique in itself and there is a lot that can happen. Mumbai for instance, can overwhelm you with its crowds and so Contract Advertising Mumbai decided to demonstrate the strength of the luggage by putting it in the most trying of situations.
In order to get around Mumbai, an Englishman innocently takes the localtrain with his American Tourister luggage. Soon, he get a taste of thecrowded mayhem that’s Mumbai local. But finally he manages to get outof the train. And his luggage follows, unscathed.
“Our attempt was the give the commercial a very real look and feel,”said Ravi Deshpande, Chairman & Chief Creative Officer at Contract.”Mumbai trains have a certain music to them. There are kids who sing inthe trains. And that’s what we’ve tried to capture in the track.”