Seen+Noted: Rubbish food

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Guy_TrashAD.jpgThePhilippine National Nutrition Council wanted to come up with a campaignthat promotes healthy, nutritious eating. Dentsu Philippines decided todramatize the results of eating junk-food by placing posters with trashbags which transform into pot-bellies when filled with real trash.

Credits: Mike Calaquian (Executive Creative Director), Chan dela Calzada (Associate CD/Copywriter), Sandy Floria (Art Director)

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