RSPCA ‘Animal Walk’ digitally remastered

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Given the GFC could this be the beginning of a smart new trend for clients? To celebrate RSPCA Awareness Week 2009 (Oct 1 – 8) the RSPCA in Australia has released a digitally re-mastered version of their most loved commercial – Animal Walk, which has started appearing on TV screens. 

Created21 years ago by Leonardi & Curtis, Melbourne, Animal Walk won MADCCommercial of the Year in 1988. It was the first brand ad of its kindin Australia and remains one of the most recognised commercials evermade in this country. The production not only introduced Australians totheir favourite little bandaged wombat but it was actually responsiblefor coining the RSPCAs slogan: For all creatures great and small. Thewombat went on to become the RSPCAs mascot.

Digitally re-mastering Animal Walk was a huge job and was donefree of charge for the RSPCA. The RSPCA thanks their long timesupporters Enigma Communications as well as The Lab in Sydney andOriginal Works for bringing this project to fruition.

RSPCAhopes that by re-releasing Animal Walk it will rekindle some fondmemories in their longtime supporters and appeal to whole newgeneration of animal lovers.