KB Vinod to lead creative at Mudra West

KB Vinod has been appointed as Creative Head of Mudra West, India. Prior to this appointment, KB was with Leo Burnett as Executive Creative Director.

Commenting on this appointment, Bobby Pawar, Chief Creative Officer- Mudra Group said, “KB is just the right person to lead the young creative team at Mudra West. He really thinks through-the-line and will be a great partner for me to work with.”

Adding to this, Arijit Ray, EVP, Mudra West said, “With KB coming in, we have the creative leadership in place. His well rounded experience makes him the ideal person to provide the right creative mentoring and direction to Mudra West’s brands.”

KB Vinod said, “I look forward to delivering on Bobby’s vision forMudra. The 90’s saw a shift from English-centric to Hindi-centricadvertising. I think the next major transition would be fromlanguage-centric to idea-centric advertising. Communication thatdoesn’t just entertain but delivers measurable results. We hope tocreate work that makes real difference to businesses.”

KB Vinod started his career with Lowe Lintas and has now spent close to15 years in the industry. He has been recognised at all majoradvertising award shows including Goafest, Cannes Lions, D&AD, OneShow, Clio and Adfest Asia Pacific. KB has handled a variety of sectorslike auto, consumer durables and FMCG and has extensive experience on arange brands like Thums Up, Bajaj Auto, Cadburys, Pepsodent, Fair &Lovely, Parachute and Johnnie Walker in the past.