How to write an inspired creative brief

Afantastic little book, written by American ad creative Howard Ibach,for all admen and women – the essential brief for the briefers, which is available on amazon right now. 

“Step-by-step, chapter by chapter, illustration by illustration (yes,  

there are pictures, too), Howard not only builds his case for how  

absolutely indispensable an inspired creative brief is but then  

proceeds to teach you exactly how to do it: simply, clearly and  

logically.Making generous use of productive exercises, memorable examples,fascinating case histories, plus the words and deeds of some of thesmartest and most insightful people in the field.

“All of the above in a charming, personable, tongue-in-cheek style 

thatmakes How to Write an Inspired Creative Brief not only a pleasure toread, but a well-nigh essential foundation on which to build asuccessful advertising career.”

Dave Butler, Creative Director (retired), TBWA/Chiat/Day, Marina del Rey, CA