Google and AWARD School in partnership
Googlehas today been named the new principal sponsor of AWARD SchoolAustralia and New Zealand, a 16-week course which teaches copywritersand art directors how to create big advertising ideas. The partnershipis founded on Google’s belief in creativity and innovation, andthe importance this plays in creating effective and unique ways toconnect with people.
Says Lucy Mckee, General Manager of AWARD: “With great ideas at theircommon core, AWARD School and Google make a perfect fit. Thispartnership will not only benefit the next generation of advertisingcreatives, but the AWARD membership and industry can be inspired totake advantage of the opportunities available on the web, through boththe Google and YouTube platforms.”
Says Google’s Head of AgencyRelations, Guy Gibbs: “At Google, we develop tools to enable creativeminds to implement their big ideas online. We want advertisingcreatives to play with Google’s technology, to use it in new andunexpected ways and to make the most of the vast possibilities on theweb. We’re delighted to work with AWARD School which has such a longhistory of nurturing the generation of creative ideas.”
The AWARD School part-time course starts in March and will run inSydney, Melbourne, Brisbane, Adelaide, Perth, Hobart, Wellington,Singapore, Bangkok and Kuala Lumpur. AWARD School applications open inJanuary 2010. To register and for further information visit www.awardonline.com or telephone Hannah on 02 9699 2999.