Advertising world joins to create ‘Hopenhagen’
OnDecember 7, 2009, leaders from 192 countries will gather at the UNClimate Change Conference in Copenhagen, Denmark, to determine the fateof our planet.
Spearheaded by the International AdvertisingAssociation, the advertising and media industry around the world hascollaborated in an international campaign to raise awareness of theissue and the meeting.
“The goal we have set for Hopenhagen is to have citizens become activeparticipants in the climate change debate and make their voices heardto world leaders and the conference delegates attending the meeting,”said IAA Executive Director, Michael Lee. “The ultimate calls to actioninclude securing signatures for the petition (on the Hopenhagen web site)and engagement with politicians and policy makers. In short, toencourage political leaders to Seal the Deal at COP15 on a climateagreement that is definitive, equitable and effective.”
“We assembled a team from all the various agencies and we’ve reallyhandled this unprecedented challenge as well as worked closely togetherin what’s usually a more competitive environment. Everybody has made ameaningful contribution to this effort and most importantly, wehave honored and delivered on our commitment to create a globalcommunications program to support the United Nations, and December’sClimate Change Conference.”
The creative concept selected for the campaign was developed by Ogilvyand is being activated around the world by the agency and multiplepartners, such as Take Part and Zazengo, as well as the global IAAnetwork. Omnicom Group represented by Ketchum, has also lent its globalnetwork to serve as the lead public relations agency for the campaign.MDC Partners, represented by Colle+McVoy, provided extensive digitalsupport.
Our other team members involved in the campaign have included Dentsu;Havas (represented by Euro RSCG and MPG); Interpublic Group(represented by McCann Worldgroup, R/GA and DraftFCB); Omnicom(represented by Interbrand and Tribal DDB); and Publicis Groupe(represented by Saatchi & Saatchi S and Digitas).
Media support includes:
• TV – CNN International, EuroNews, ESPN, NDTV
• Print – The Economist, Financial Times, Wall Street Journal,International Herald Tribune, Google, Harvard Business Review,Scientific American, National Geographic, Newsweek, Business India,Reader’s Digest Canada, Maclean’s.
• OOH – JC Decaux at JFK, LAX and other locations. Thomson Reuters Building (Times Square)
• Hopenhagen is also on Facebook and Twitter: