Seen+Noted: A beer for winners
September 26 2009, 11:26 pm | | 30 Comments
Saatchi & Saatchi Malaysia has launched a new regional tvc for Tiger Beer. The spot was directed by Stylewar via Stink. View the spot.
Saatchi & Saatchi Malaysia has launched a new regional tvc for Tiger Beer. The spot was directed by Stylewar via Stink. View the spot.
30 Comments
Fun entertaining beer ad. Nice to see some big real work for a change. Good stuff guys.
Funny, brilliant ad. Love the robot… beautifully done!
Very nice work, well done.
This is of those adverts that you see once and thereafter it becomes a ho-hum, a so-what, even somewhat of an irritation on subsequent viewings.
Ok beer, flat concept.
Fun. Entertaining. Real. The man in the street will like it. Good production qualities. Job done.
Flat beer, good concept
🙂
it’s not going to win gold lion but this is very good for an asian beer film.
The chick is hot! The monkey is hotter. Nice one.
It’s real!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Very cool ad.
First of all, its a real ad fm saatchi malaysia…will wonders ever cease? I guess we must give praise to the Lord….and also to the ECD.
Secondly, and I mean this sincerely…this one has NY Fest written all over it.
Not too bad……but not too good either. All the ads in this campaign seem fragmented in how they portray the brand…..the agency lamely seems to think that putting a common tagline for all does the trick….but doing beer ads isn’t all beer and skittles….takes some hard work to do Stella Artois type stuff.
6/10.
Show me the print campaign Adrian!!!
Saatchi & Saatchi Malaysia ECD, Adrian Miller said he was proud of the work which reflected the agency’s new focus on creating “big real work for big brands that people enjoy.”
I really hope this is true…I guess the next question is, can the same creative people adjust to the new objectives…we’ll see…..this campaign doesn’t seem to suggest so.
Well, looks like the pressure to go legit is piling on from above.
And to think it was all because of a stupid 9/11 ad!
I don’t know, but my gut reaction was I enjoyed watching it. Fun and silly. Well done Saatchi.
Kudos Saatchi.
not a ballbreaker but decent. What is Enjoying Winning mean? Singapore clients and there dumb endlines…. wake up singapore.
Who cares if it wins and award. I guarantee the people sitting at home will like this one.
just so so …
I think it entertains. And that’s a start. Not much great real work out there.
What’s the other fun spot on Singapore TV right now??
Go Saatchi. Good on ya boys!
I watched. I laughed. I wasn’t bored. What else is an ad supposed to do? Give me a break guys, this spot puts a lot on TV to shame. And you know it. Wouldn’t mind having this one on my reel either. Kudos to all involved.
Nice.. but didn’t Saatchi’s just lose a big chunk of Tiger TV?
Great ad. As not seen at this year’s Kancils.
Just shows how tough it is to do a real ad thats also good. As opposed to scam where you ‘re basically pulling ideas outta thin air onto a blank canvas, real ads demand that you operate in a very tight space. I’ve seen far worse than this campaign.
Whats the new strategy going to be…doing real ads????…..sounds highly unlikely. If they could’ve they would’ve.
Poor Tiger and their agency, they just don’t get that ads exist within a cultural framework of life around us, not just in the 55 page powerpoint deck that says ENJOY WINNING.
Everywhere people are losing jobs, having salary cuts, working hours cut and they put out a message that is totally out of sync with the times. Enjoy working 3 times as hard with a 20% paycut and living in fear that you wont meet next months mortgage….ENJOY WINNING with a Tiger.
Screw the creative work, who’s dreaming up these ridiculous strategies?
Who gives a shit. Great ad. I ENJOYED WATCHING it!.
Now its getting just plain annoying.
2 guys in a pub. 2 guys grabbing a bottle of beer. One of them turns to a woman and back.
One word: GAY.