Seen+Noted: A beer for winners

TigerStill.jpgSaatchi & Saatchi Malaysia has launched a new regional tvc for Tiger Beer. The spot was directed by Stylewar via Stink. View the spot.

30 Comments

Anonymous said:

Fun entertaining beer ad. Nice to see some big real work for a change. Good stuff guys.

tinyjax said:

Funny, brilliant ad. Love the robot... beautifully done!

Anonymous said:

Very nice work, well done.

Anonymous said:

This is of those adverts that you see once and thereafter it becomes a ho-hum, a so-what, even somewhat of an irritation on subsequent viewings.

Ok beer, flat concept.

Anonymous said:

Fun. Entertaining. Real. The man in the street will like it. Good production qualities. Job done.

Anonymous said:

Flat beer, good concept
:)

Anonymous said:

it's not going to win gold lion but this is very good for an asian beer film.

Anonymous said:

The chick is hot! The monkey is hotter. Nice one.

Anonymous said:

It's real!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Anonymous said:

Very cool ad.

Anonymous said:

First of all, its a real ad fm saatchi malaysia...will wonders ever cease? I guess we must give praise to the Lord....and also to the ECD.

Secondly, and I mean this sincerely...this one has NY Fest written all over it.

Not too bad......but not too good either. All the ads in this campaign seem fragmented in how they portray the brand.....the agency lamely seems to think that putting a common tagline for all does the trick....but doing beer ads isn't all beer and skittles....takes some hard work to do Stella Artois type stuff.

Anonymous said:

6/10.
Show me the print campaign Adrian!!!

Anonymous said:

Saatchi & Saatchi Malaysia ECD, Adrian Miller said he was proud of the work which reflected the agency's new focus on creating "big real work for big brands that people enjoy."

I really hope this is true...I guess the next question is, can the same creative people adjust to the new objectives...we'll see.....this campaign doesn't seem to suggest so.

Well, looks like the pressure to go legit is piling on from above.

And to think it was all because of a stupid 9/11 ad!

Anonymous said:

I don't know, but my gut reaction was I enjoyed watching it. Fun and silly. Well done Saatchi.

Anonymous said:

Kudos Saatchi.

Anonymous said:

not a ballbreaker but decent. What is Enjoying Winning mean? Singapore clients and there dumb endlines.... wake up singapore.

Anonymous said:

Who cares if it wins and award. I guarantee the people sitting at home will like this one.

Anonymous said:

just so so ...

Anonymous said:

I think it entertains. And that's a start. Not much great real work out there.

Anonymous said:

What's the other fun spot on Singapore TV right now??

Anonymous said:

Go Saatchi. Good on ya boys!

Anonymous said:

I watched. I laughed. I wasn't bored. What else is an ad supposed to do? Give me a break guys, this spot puts a lot on TV to shame. And you know it. Wouldn't mind having this one on my reel either. Kudos to all involved.

Anonymous said:

Nice.. but didn't Saatchi's just lose a big chunk of Tiger TV?

Anonymous said:

Great ad. As not seen at this year's Kancils.

Anonymous said:

Just shows how tough it is to do a real ad thats also good. As opposed to scam where you 're basically pulling ideas outta thin air onto a blank canvas, real ads demand that you operate in a very tight space. I've seen far worse than this campaign.

Anonymous said:

Whats the new strategy going to be...doing real ads????.....sounds highly unlikely. If they could've they would've.

Anonymous said:

Poor Tiger and their agency, they just don't get that ads exist within a cultural framework of life around us, not just in the 55 page powerpoint deck that says ENJOY WINNING.

Everywhere people are losing jobs, having salary cuts, working hours cut and they put out a message that is totally out of sync with the times. Enjoy working 3 times as hard with a 20% paycut and living in fear that you wont meet next months mortgage....ENJOY WINNING with a Tiger.

Screw the creative work, who's dreaming up these ridiculous strategies?

Anonymous said:

Who gives a shit. Great ad. I ENJOYED WATCHING it!.

Anonymous said:

Now its getting just plain annoying.

Anonymous said:

2 guys in a pub. 2 guys grabbing a bottle of beer. One of them turns to a woman and back.

One word: GAY.

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