Patrick Tom joins TBWA Vietnam as ECD

Patrick Tom is joining TBWA\Vietnam as Executive Creative Director. Tom is arriving from TBWA\Hong Kong where he served as group Creative Director, digital Creative Director and Head of Art. Prior to joining TBWA, he was with Eight Partnership as ECD.

Tom has spent the last seven years in Asia and over a decade in the U.S. holding senior creative posts at Saatchi & Saatchi, Publicis and FCB. He replaces Birger Linke who has filled the role for the past two years.

Tom’s client experience spans major global brands such as adidas, Standard Chartered Bank, Virgin Atlantic Airways, Nokia, Starbucks, Mead Johnson, Cathay Pacific Airways and Toshiba as well as regional & local brands like Shangri-La Hotels, Hong Kong Tourism Board, Watsons Water and China Light & Power. His work has been recognised internationally at Cannes, One Show, AdFest, New York Festivals, Epica, Long Xi Awards, Spikes, Creativity, Communication Arts and Hong Kong Kam Fan Awards.

As to Linke’s future he had this to say: “We made TBWA the most awarded agency in the country after only two years in the market. I have achieved what I was brought in for. As mentioned in Korea (at AdStars), a new management is in place now, with a different agenda. So it is time for me to move on and take on a new challenge. With a great creative team in place, I hope Patrick will enjoy working in Vietnam as much as I have.”

Tom’s arrival comes on the heels of newly appointed Managing Director,George Nguyen who landed just this April from StrawberryFrog in NewYork, and last December’s acquisition of Biz Tequila [previously knownas Biz Solutions] which strengthened the TBWA\Group’s below the lineand digital offering in the Vietnamese market.

“In addition to strong experience here in Asia, Patrick brings a greatdigital perspective and understanding of how creativity applies to themodern media environment.  I couldn’t think of a better person to leadus creatively.  Plus he’s just a real nice guy to work with,” saysNguyen.

“Vietnam is one of the few countries in the world that is currentlygrowing during this global recession. It’s a brilliant opportunity tobe part of this momentum and I look forward to partnering with Georgein raising the profile of TBWA and doing great work for our clients,”commented Tom.