JWT is top network at Spikes Asia; O&M Bangkok takes out Agency of the Year

JWT has repeated their Network of the Year performance at AdFest in March with the same title at the inaugural Spikes Asia Festival. The Network Of The Year Award is given to the agency network thatobtains the highest score for entries in the TV/Cinema, Press, Outdoor,Radio, Media, Cyber, Direct, Promo and Integrated sections. JWT put up a strong performance at the Festival with their Indian, Shanghai and Singapore offices being their star performers. JWT were followed by Ogilvy & Mather and BBDO in second and third positions. Pictured here is JWT regional ECD Tay Guan Hin (3rd left) with some of his team.

O&M Bangkok were crowned Agency of the Year at the awards show heldlast night the historic Victoria Concert Hall in central Singapore.They edged out two Malaysian agencies – Saatchi & Saatchi andBBDO/Proximity who placed second and third respectively. This award isgiven to the agency that obtains the highest score forentries in the Press, Outdoor, TV/Cinema and Radio Lions sections. Pictured celebrating left is BBDO/Proximity Malaysia ECD Ronald Ng and Saatchi & Saatchi Malaysia ECD Adrian Miller.

O&MBangkok performed well in TV, Press and Outdoor picking up awards -including TV Best of Show – for clients Thai Life Insurance “Melody ofLife”, Naturegift Health products, Kasikorn Bank Group and ComfortFabric Softener.

Saatchi & Saatchi Malaysia picked up Goldand Silver for Silverfish Books as well as other gongs for SafeguardAntibacterial soap, Amnesty and Guinness. BBDO won the Press Grand Prixand two Gold Spikes for their highly-awarded Chrysler Jeep work and their M&M’s “Minis” and Mini Malaysia campaigns.

Of the 2685 entries competing at this year’s awards, the jury awarded a total of 258 Spikes Asia trophies across the 11 different categories.

The Outdoor category was the strongest with a total of 51 winners, followed by Digital with 36, there were 35 in TV/Cinema, 34 trophies were awarded in Print, 29 in the Direct and Sales Promotion category, 20 in Design, 16 Media awards, 12 Print Craft winners, 9 TV/Cinema Craft trophies awarded and 8 Radio winners. 8 Jade Spikes were given in the Integrated category.

Here’s a quick overview of the big winners.

JWT India took away both the Direct & Sales Promotion Grand Prix and the Integrated Jade Spike Grand Prix for their Bennett Coleman’s Teach India campaign.

Ogilvy & Mather Bangkok won the TV/Cinema Grand Prix for the Thai Life Insurance Co. ad Melody of Life.

The Print Grand Prix went to BBDO/Proximity Malaysia in Kuala Lumpur for the Chrysler Korea campaign Bushman & Eskimo, Husky & Camel and Mountain Goat & Crocodile.

The Outdoor Grand Prix was awarded to Dentsu, Tokyo, for Uniqlo’s Human Vending Machine World Tour.

The Media Grand Prix went to JWT Singapore for Silkair’s Cinema Takeover.

Robot Communications, Tokyo, won the Digital Grand Prix in the Digital Tools category for Sony Music’s very cool Wish I Could Be True to Myself.

McCann Worldgroup, Hong Kong, took home the Grand Prix in the newly launched Design category, for Nike’s Paper Battlefield.

In the Craft category, JWT Shanghai won the Grand Prix for CEPF’s print ad Shan Shui.

There was no Grand Prix awarded in the Radio category.

The inaugural Media Agency of the Year trophy was awarded to OMD Hong Kong with JWT Singapore taking 2nd place and in 3rd, Dentsu Tokyo.

The winners of the Young Creatives competition were also revealed during the ceremony with the team from Leo Burnett / Arc Worldwide Singapore picking up the Gold medal for their Integrated work for Mercy Relief.

The first Advertiser of the Year Award, presented to advertisers who have either distinguished themselves for inspiring innovative marketing of their products, who embrace and encourage the creative work produced by their agencies or who lead the way forward with new communication initiatives was presented to The Times of India Group in honour of their Lead India campaign, an initiative to seek out the next generation of leaders for India.

See the excellent Spikes Asia website to view all the winning work.