DDB Brazil lied about WWF 9/11 video

Picture 483.pngLaurel Wentz from AdAge reports that, after initially lying about it, DDB Brasil now admits it created a video version of the WWF print ad 'Tsunami', which has caused a scandal this week.

See the video version of the ad, which DDB Brazil initially denied any knowledge of, even though it was an official entry at Cannes this year. Ouch.

The ad is still featured on Adsoftheworld and was submitted by 'Roberto' to www.bestadsontv.com, but was rejected.Click on thumbnail below, taken from the Bestads admin site.
Picture 489.png

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