Seen+Noted: Do you fit the role?
August 5 2009, 11:28 am | | 7 Comments
Saatchi & Saatchi Singapore created a direct mail piece that when opened shows off a crisp, white Naval Officer’s jacket, complete with medals and decorations.
Credits – Client: Republic of Singapore Navy. Executive Creative Director: Richard Copping . Art Director: Bel Ong, Eddie Wong. Copywriter: Ranadip De, Andrew Petch. Designer: Bel Ong, Clifton Koh. Photographer: Teo Chai Guan (Teo Studio)
7 Comments
cool DM, did it get anything at Cannes?
Better idea from adidas for a Euro Cup campaign two years ago.
‘Fit’ the role?
Aaaaargh…..wat a terrible pun.
Pun? Are you joking? There’s nothing wrong with this as a DM piece. It would have been effective and I can’t think of a headline that works any better.
Nice job.
“I can’t think of a headline that works any better.”
8.09am You sound like the guy who wrote the headline….and guess what…I believe you.
I don’t work at Saatchi 9.38. I just like the DM piece and I think it would be effective.
My belief is that Saatchi Singapore should create more work like this for Navy rather than pro bono print ads for Thailand SPCA.
Looks nice, but no thank you…