Seen+Noted: Can you take the heat?

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screencaps_missiles_1.jpgBao Bao Chilli Sauce delivers a dose of fiery fun with each dollop. To communicate this Grey Kuala Lumpur created a series of quirky web banners which were placed on food blogs, each featuring a different representation of intense heat.

 

The first utilizes heat-seeking missiles that are attracted to the bottle of chilli sauce wherever it goes, implying that the sauce is irresistible. The second sends the cursor reeling back with an explosion triggered by each mouse-over. The third banner sparks off flames and sets the cursor aflame whenever it strikes the bottle, reflecting the nature of chilli fans who love to ‘play with fire’.

 

Credits – Executive Creative Director: David Sin. Copywriter: Charlene Ong. Art Director: Jonathan Lim. Designer: Jonathan Lim. Flash Designer: Lukman Hussein & Janice Hoh