New addition to The Sweet Shop’s global roster
TheSweet Shop has strengthened its contribution to the Australasian marketwith an exciting addition to its roster, European director SEGA.
SEGAhas signed on for global representation and joins other newcomers MrHide (Japan) and Paul Goldman (UK) as part of the international newwave from The Sweet Shop.
Says George Mackenzie, managing directorat The Sweet Shop Sydney: “From the beginning The Sweet Shop has alwaysoffered Australasian Agencies a high level directorial talent. In orderto grow that pool of talent, they have spent the last six yearsinvesting in infrastructure and have created a truly global productionmodel. Sega is part of that plan, he is a top notch internationaldirector keen to get is teeth into projects from a region that isproducing some of the best scripts the world.”
Before moving overto commercial direction, SEGA worked as an art director. Hiscommercials fuse technical complexities with strong narration.Throughout his career he has worked on commercials for brands includingChrysler, Orange, Metro and Seat.