DDB hosts Sir Ken Robinson at Spikes Asia

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DDB Group AsiaPacific has secured Sir Ken Robinson, an internationally recognised leader inthe development of creativity and innovation, for Spikes Asia, on  September 18th in Singapore. Sir Robinson,scheduled to speak at 11:00am, will present “Beyond the Creatives: Managing all your talent”. Hewill draw on his extensive work with creative organisations and people acrossthe world, describing the real nature of creative intelligence and the manyforms that creative ability can take. He will address vital questions like, howare you creative? Why do so many adults think they’re not creative? Mostchildren are buzzing with ideas, so whathappens to them as they grow up? Can creativity be developed? If so, how?

 

John Zeigler, Chairman and CEO of DDB AsiaPacific, Japan and India said: “Sir Ken Robinson is highlyregarded around the world, for his views on creativity and innovation. He hasworked and consulted with governments in Europe, Asia and the USA,international agencies, Fortune 500 companies, and some of the world’s leadingcultural organisations.”

“Famous on Ted.com for claiming schoolskill creativity, Sir Ken is a huge advocate of harnessing people’s potentialand presents his arguments in an articulate, entertaining and thought provokingway. Many of Sir Ken’s beliefs align with DDB’s Four Freedoms and I am proud tobe able to bring him to Spikes Asia, so he can share his thoughts on the futureof our creative industry.”

 “Sir Ken will help us all realise that creativity lies within everyfacet of our business, not just in the creative department. To best serve ourclients, we need to tap into our creative abilities to offer the only realcompetitive advantage,” John added