Their fate is in your hands

The idea is that “Wildlife’s fate is in your hands”. To get China’s urban youth engaged in WWF’s biodiversity program, BBH China created the world’s first mobile app where a virtual displaced bear interacts with your real environment. Through the mobile app, people can directly sign up with WWF. It also connects directly to your SMS address book to spread awareness and the App easily. View the idea HERE.

Credits – ECD: Johnny Tan. Copywriters: Carol Ong, Yinbo Ma, Ken Lu. Art Director: Carol Ong, Yinbo Ma, Alex Avis.