See+Noted: Bright clothes

bathrobe.jpgTide Detergent makes your clothes bright according to this new campaign from Saatchi & Saatchi Guangzhou. The campaign uses bulbs to make up each garment.
Credits - Executive Creative Director: Ng Fan. Creative Director: Au Kin Cheong, Wendy Chan. Art Director: Wendy Chan, Wang Zong Liang, Huang Yan Jun, Duan Hui, Ng Fan. Copywriter: Arthur Tsang. Account Service: Ann Jinco, Pully Chau. Photography & Digital Imaging: Gao Shi Yuan, Guo Jin Xing, James Chan, Wu Xiao Yu, Liang Wei Ming.


Anonymous said:

Using garment fibres to form an image, first done by Leo Premutico and Jan Jacobs at Saatchi NY for Tide anti stain...'Stains don't stand a chance' it said.

How often do you come across an agency ripping off an idea done for the same client by another of its offices in the network a few years ago...a campaign that won every damn award in the world too. Although the execution here is different the idea is the same.

Anonymous said:

nice work

Anonymous said:

nice stuff. Well done!

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