Seen+Noted: Cut through billboard

With a unique twist, Publicis Ambience Mumbai put a gigantic shaving blade on a pylon recently to demonstrate how sharp their supermax size is.
Credits - Client: Supermax Blades. Agency: Publicis Ambience Mumbai. Creative Directors: Ashish Khazanchi, Prasama Sankhe. Writer: Nikhil Panjwani. Art Director: Shantanu Suman.

Blade Hoarding_small.jpg


Anonymous said:

Id give this one a medal over Penguin Books 'Unputdownable' any day. At least it's clear.

Anonymous said:

Pity their photoshoping skills aren't as great.

Anonymous said:

I think this is great. Well done india.

Anonymous said:

Yup come on guys. Haven't you caught up with the world yet? Scam is cool if you do it well, just sort out your retouching. It's outdoor for god's sake. Not print. You can spot a dodgy job a mile away.

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