Japan leads Asia on Promo Lions shortlist

Dentsu Tokyo has six of Japan’s 13 shortlists in the Promo Lions category at the Cannes International Advertising Festival. Hakuhodo Tokyo and Beacon Communications both have two shortlists.

In total 28 Asian entries have made the shortlist. China is the next highest ranked country with seven – JWT China is leading the way with four (three for Beijing and one for Shanghai). JWT Beijing’s highly regarded ‘Bruce Lee – Game of Death’ work on Nokia has all three of their finalists.

India has three on the shortlist, Singapore two and singles to Thailand, Taiwan and Korea.

Download the Promo Shortlist here:

Promo Lions Shortlist.pdf