"I'm working, honestly" - A planner in Cannes

Yole_Sunday.jpgDay 5, Thursday: Wednesday (Day 4) was a seminar-free day for me as I joined host Patsy Peacock from FBI Recruitment, the guys from CB Australia, Roger Moore (yes, him) and many Australia, UK and New Zealand creative legends for a slow lunch at the world-famous La Colombe d'Or in St Paul de Vence.
Later we took in a party run by The Location Guide on the Majestic jetty.
Today had a couple of real highlights. The Saatchi & Saatchi new directors' Showcase was one. You can see the new 2009 showcase on You Tube at www.youtube.com/nds.
The stand-out for me was the presentation by Barack Obama's campaign manager, David Plouffe. As he was introduced by DDB's Bob Scarpelli I actually felt a weird sense of emotion that later I discovered others did too.
Plouffe got a huge ovation from a fully packed auditorium. He did not disappoint and is almost as eloquent as his boss.
He told us how the real secret to the campaign was the way it blended grass roots work and technology. They had over 4 million online donors giving an average of $85 each.
They also had a massive army of volunteers, half of whom had never been involved in a political campaign before so the volunteers work had a genuine sense of authenticity. They didn't give the volunteers a  script, they just gave them information and an instruction to "speak from your heart"
Plouffe also affirmed that the campaign was far from being only about technology, with mass media like TV playing a major role in spreading messages quickly to many people at the same time
The New South Wales government is here this week, trying to sell Sydney as a location destination and production resource hub. No doubt we'll find out more at their party tonight but who's next? Singapore? Hong Kong?
Lastly, I'm collecting a set of sayings that you NEVER hear in Cannes. Please send in your suggestions, but here is one to start...
"I've got so much cash left I've no idea how to spend it."

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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