An indoor peek at Outdoor judging (Day 1)

Vic Ng.jpgVictor Ng did such a great job with his daily reports from the Clio Awards judging this year that we cheekily couldn't resist asking him again in Cannes. Ng, Euro RSCG's Executive Creative Director is sitting on the Outdoor Lions jury and this is his DAY ONE report.

 This one's ready to be a sequel to the classic movie "12 Angry Men".

Think jury duty in a small room where a majority -- if not unanimous -- decision must be made on the fate of "The Ad". The jurors, plucked from diverse backgrounds, are brimming with starkly different personalities and styles. Would "The Ad" be sentenced to the advertising equivalent of the electric chair? Or be acquitted of the crime of mediocrity and make headlines in the advertising world?

Welcome to a behind-closed-doors peek of Cannes Judging 2009, Outdoor category, aka "12 Angry Men and a Woman"....
Anne De Manpeou is one of the heavy hitters who make up the cast, together with Jury President Akira Kagami, Graham Fink, Jose Molla, Alexandre Peralta, Christian Mommertz, Gonzalo Venico, Rob Belgiovane, Andrew Whitehouse, Jurgen Krieger, K S Chax, James Dennis Makanas and some guy from Singapore.

Akira made his opening address and stressed on three things: Jealousy, Courage and Hope. Does the ad make me wish I did it? Did it require courage to challenge conventions? Does it inspire the next generation of creatives?

Splitting into two groups, we flipped through entries housed in huge A2 sized folders, and scored the ads on a scale of 1 to 9. Supermarket-style scanner in hand, I took on the first ad. Beep. There, just 4,499 more Outdoor entries to go for us (and that's already 20% less than the year before!)

Outdoor is a unique medium that is best handled with great creativity -- it's bigger than a newspaper ad, and works faster than a 60 second commercial. As expected there were lots of posters, but I haven't seen a Vertical Football or HBO Voyeur or hey-guys-look-at-this-one-I-think-the-competition's-over-we-can-all-hit-the-Gutter-Bar-now type of ad. Yet.

Grab some popcorn will ya?


Anonymous said:

Zero budget to be there but thank you Vic, Ronald and others for filling us in with news.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.