An indoor peek at Outdoor judging (Day 2)

Vic Ng.jpgVictor Ng did such a great job with his daily reports from the Clio Awards judging this year that we cheekily couldn't resist asking him again in Cannes. Victor, Euro RSCG Singapore's Executive Creative Director is sitting on the Outdoor Lions jury and this is his DAY TWO report.

Back in the jury room, we greeted one another during the morning round of coffee. It has been delightfully civil, even cordial.

It might just stay that way, if the personalities in the room are as they suggest. Maybe the organisers doped the coffee with valium but everyone appeared so nice and relaxed.
Wait a minute. No twists or drama? No popping veins and flying spittle? No swearing in one's mother tongue, undecipherable to others? Is this church camp? What kind of B-grade sequel is this?

The venerable Akira knows best. With a glint in his eye and a cryptic smile, he leaned in and said, "Tomorrow, will be a long day."

I surveyed the room as the beeping scanners went into overdrive mode. Rock-god Juror doesn't say much but knows exactly what's he's looking for, blitzing through the entries decisively. Sagely Juror pondered over every piece, thoroughly considering his assessment as if ready to explain to the creators of the every entry why it was in or out. Hollywood Juror breezed through the work in his debonair best, nothing shocks or stops him anymore.  

And the work we were looking at? A lot of good stuff, despite the fall in entry numbers. Agencies will always enter their very best work, especially for an important show like Cannes. The quality has little relation to the quantity.

While we're on creative quality, there were a few familiar ideas in the wake of landmark work from previous years. Five years after Adidas gave the world Vertical Football, I'm surprised to see entries with a Vertical Bed, Vertical Car, Vertical Office and Vertical Valentine. Ditto for all billboards that involve clever use of shadows -- ala McDonald's brilliant breakfast sundial billboard.

Some ads have already been sentenced, most of them never had a case to begin with. Up next, Act 3: Sorting The Shortlist.

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