A snapshot to the other side of Cannes - Tuesday

Tuesday_1.jpgCampaign Brief asked The Brand Agency's Josh Edge to wander the streets of Cannes to bring you a different perspective to the annual global adfest. Here's are some of the things that caught Edge's eye today.
Pictured left
- As the weather turns nasty at Cannes, liquid nourishment provides much-needed relief at the Australian/New Zealand terrace catchup at Le Grande.

Below, pic 1: Not the best idea for every delegate, though...
Pic 2: Apparently in an effort to embarrass smokers into abstinence, France has taken to printing pictures of little fluffy bunny rabbits on the back of its 'hard-man' matchboxes. Sacre Bleu!
Pic 3: The first Aussie Lions to rear their mighty manes, in the opening round of PR, Promo and Direct Lions. A few more were spotted later at Ye Olde Gutter Bar, sitting temptingly on unsturdy plastic tables.
Pic 4: Speaking of The Gutter Bar, I did manage to get a shot of it shortly before all hell broke and a few hundred people poured into in it until the wee hours of the morning.

Below, pic 1: If the price of a AUS$20 Gutter Bar beer or a AUS$30 glass of Rose makes you weep with bitter, G.F.C-fuelled tears, there's always the 2 Euro bottles down at the local Monoprix. Tre Bien!
Pic 2: Making friends with the corporate high flyers of the advertising world. And yes, you can actually order a Le Royale with Cheese. And you can certainly buy 'Le Bier' at Maccas, albeit 1664 in classy plastic cups.
Pic 3: Day two in the Palais and the Gents toilets are already flooded with dodgy-smelling water. Not fantastic when you're decked out in Havianas.
Pic 4:  Another plonky little car in Cannes.


Below, pic 1: Much like your local two buck shop slaps 'Le Chic' on a fluorescent orange starburst to classy up the joint, the French are not adverse to running with any vaguely English-sounding word they can find to bring a sense of the exotic to Cannes.
Pic 2: Best watch out when buying the grated cheese though. Not to mention the huge selection of Gayelord Dairy Products.

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