19 Asian shortlists in Direct Lions

The shortlist is out for the Cannes Direct Lions and Asian agencies have a total of 19 shortlists. India leads the way with seven, China four, Japan three, Hong Kong and Singapore have two each and Malaysia has one.
Multiple finalists are Hakuhodo Tokyo with all three of Japan's shortlists and McCann Erickson in both Singapore and Hong Kong (two shortlists each).

Download the Direct shortlist here:
Direct Lions Shortlist.pdf

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